Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
New name, same great innovations
Now part of Pentair, the former Norit Clean Process Technologies companies, Haffmans, Norit Process Technology, S?dmo and X-Flow present themselves at the Brau Beviale 2011 with an even broader, more innovative and deeper array of products. Pentair Food & Beverage’s booth 6.321 will focus on latest innovations and proven solutions that help breweries and beverage producers assure product quality, reduce operating costs and support a sustainable future. In addition, customers and business partners will gain an insight on Pentair’s service capabilities, including remote service as a secure tool to reduce plant downtime.
Quality Assurance – Process Excellence
Pentair Haffmans’ wide range of state-of-the-art quality control equipment provides brewers and beverage producers with optimal process control. At Brau Beviale 2011, Pentair Haffmans will showcase an innovative modular design of the In-line CO2 Gehaltemeter and the new In-line O2 Gehaltemeter OGM Ultra Pure. The OGM Ultra Pure measures the oxygen (O2) content of ultra pure carbon dioxide (CO2) gas, which makes it especially suitable for use in CO2 recovery plants.
Pentair S?dmo will present its new overflow valve series, DSV Complete mix proof valves and IntelliTop 2.0® control unit, all of which contribute to a highly efficient and advanced operation. With innovative concepts for high gravity brewing Pentair S?dmo opens up new possibilities for brewers to increase brewing capacity without investing in brew house, tank or filter capacity expansion.
Reduce Operating Costs and Support a Sustainable Future
Reducing a plant’s water footprint is one of the hot topics in the brewing and beverage industries. Pentair Process Technology sets the standards with the third generation Beer Membrane Filtration (BMF) system. With the BMF-18, the back flush is a soak flush that significantly reduces water consumption while achieving the same result. The BMF-18 also has the ability to reuse chemicals in the cleaning procedure, which reduces the chemical consumption by 30 percent. Both improvements are part of any BMF-18 delivered today and are available as retrofit packages for existing filter lines.
Another product highlight is Pentair Haffmans’ gas washer that helps reduce water consumption in the CO2 recovery process by 70 percent. In addition, Pentair will present state-of-the-art water management solutions, including aerobic and anaerobic membrane bioreactor (MBR) technologies, for the brewing and beverage industries.
From Waste to Energy
Using renewable energy sources is a sustainability hot topic that Pentair is addressing. Pentair Haffmans’ state-of-the-art biogas upgrading technology makes it possible to recover 100 percent of the methane, thus eliminating the environmentally harmful ‘methane slip’ that usually occurs when other upgrading techniques are used. In addition, the recovered CO2 by-product can be sold as a useful product.
Learn more about Pentair’s latest innovations and proven solutions that assure product quality, reduce operating costs and support a sustainable future at Brau Beviale, Booth 6.321.
ABOUT PENTAIR, INC.
Pentair (www.pentair.com) is a global diversified industrial company headquartered in Minneapolis, Minnesota. Its Water Group is a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water. Pentair’s Technical Products Group is a leader in the global enclosures and thermal management markets, designing and manufacturing thermal management products and standard, modified, and custom enclosures that protect sensitive electronics and the people that use them. With 2010 revenues of $3.0 billion, Pentair employs more than 14,000 people worldwide.
Pentair Food & Beverage
Sjoerd van der Sterren, Marketing Manager
T +31 77 323 23 35
E [email protected]
28 Окт. 2011