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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Austria. Anheuser-Busch InBev gets Bud injunction lifted

Anheuser-Busch InBev believes that its trademark victory against Budejovick? Budvar in Austria sets a precedent for rulings in other countries.

A court in Vienna has officially eliminated a 12-year-old injunction against A-B InBev using the term 'American Bud' to describe its beers in the country. It means that the US Budweiser brewer has won the latest round of its long-running trademark battle with Czech brewer Budejovick? Budvar, which also brews beer named Budweiser.

"We are very pleased with the decisions of both the Austrian Supreme Court and the Vienna trial court," said a spokesperson for A-B InBev today (27 October). "Not only do these positive rulings set a favorable precedent, they also open up the Austrian market to A-B InBev’s use of the Bud trademark in Austria."

It is two years since the European Court of Justice (ECJ) ruled that Budejovicky Budvar does not have an exclusive rights to the name "Bud" in Austria. The Court rejected Budvar's defence that a 1976 trade agreement between Austria and Czechoslovakia enshrined its exclusive right to the term 'Bud'.

Earlier this year, and in a separate case, the ECJ continued in the same vein by saying that the EU General Court was wrong when, in 2008, it blocked A-B InBev from securing trademark rights on 'Bud' in all 27 EU member states.

31 Окт. 2011

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