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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Austria. Anheuser-Busch InBev gets Bud injunction lifted

Anheuser-Busch InBev believes that its trademark victory against Budejovick? Budvar in Austria sets a precedent for rulings in other countries.

A court in Vienna has officially eliminated a 12-year-old injunction against A-B InBev using the term 'American Bud' to describe its beers in the country. It means that the US Budweiser brewer has won the latest round of its long-running trademark battle with Czech brewer Budejovick? Budvar, which also brews beer named Budweiser.

"We are very pleased with the decisions of both the Austrian Supreme Court and the Vienna trial court," said a spokesperson for A-B InBev today (27 October). "Not only do these positive rulings set a favorable precedent, they also open up the Austrian market to A-B InBev’s use of the Bud trademark in Austria."

It is two years since the European Court of Justice (ECJ) ruled that Budejovicky Budvar does not have an exclusive rights to the name "Bud" in Austria. The Court rejected Budvar's defence that a 1976 trade agreement between Austria and Czechoslovakia enshrined its exclusive right to the term 'Bud'.

Earlier this year, and in a separate case, the ECJ continued in the same vein by saying that the EU General Court was wrong when, in 2008, it blocked A-B InBev from securing trademark rights on 'Bud' in all 27 EU member states.

31 Окт. 2011

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