The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
SABMiller launches first ever cassava lager in Mozambique
Impala is brewed using 70% cassava and is the result of several years of research to overcome the challenges of processing and brewing with cassava, which grows widely across Africa.
Mozambican farmers potentially produce more than enough cassava than is required for domestic consumption, but the surplus has never previously been used to brew beer because of the logistical challenge of collecting the roots from smallholder farmers who are widely dispersed, along with its rapid deterioration immediately after harvesting. Cassava is an excellent source of starch, but starts to degrade almost immediately after it is harvested, which, together with its high water content, makes it unsuitable for transporting over long distances.
SABMiller has partnered with DADTCO (Dutch Agricultural Development and Trading Company), which has pioneered an innovative solution in the form of a mobile processing unit (AMPU) which travels to the cassava growing regions and processes the root in situ, preserving the integrity of the starch.
Mark Bowman, Managing Director of SABMiller Africa, said: "We estimate that the volume of the informal, unregulated alcohol market across Africa could be up to four times that of the formal market. By using locally-sourced raw materials, we are able to create high-quality, affordable products for consumers who would otherwise be drinking informal or illicit alcohol. At the same time, Africa's agricultural potential is enormous, but currently under-exploited. The private sector has a critical role to play - by creating market opportunities for subsistence farmers in our value chains, we are able to increase their productivity allowing them to feed their families and generate an income for the first time."
Peter Bolt, Managing Director of DADTCO said "The rural regions we are targeting are extremely poor and the farmers have previously struggled to sell more than a bag of cassava every two weeks. By creating a sustainable, vibrant market for their crops, buying from them direct and helping them to improve their yields, there is no doubt that this project will have a significant impact on their lives and the local economy."
Approximately 40,000 tonnes of raw cassava will be used annually in the production of Impala, creating new employment for over 1,500 smallholder farmers and their families. DADTCO will manage the cassava production value chain and the agricultural extension services will be provided by IFDC, a public international organization assisting farmers across Africa. IFDC is helping these subsistence farmers by transferring technology and knowledge of agricultural best practices so they can increase the productivity of their land, growing more cassava and increasing their incomes. The public-private partnership between DADTCO and IFDC is supported by funding from the Directorate-General for International Cooperation (DGIS) of the Netherlands.
In recognition of the potential long-term contribution that the brand will make to agricultural and economic development the country, the government of Mozambique has agreed a reduced excise rate for Impala. This, along with the reduced input costs provided by the use of locally grown cassava allows Impala to be sold at a price point equal to 70% of mainstream lager.
SABMiller is committed to promoting responsible drinking and seeks to work with governments, NGOs and other stakeholders to address the harm caused by the minority of people who drink to excess, drink while under age, or drink and drive. By creating an affordable, regulated, high-quality beer the company is providing consumers with an alternative to illicit alcohol, and is better placed to deliver the responsible consumption messages and accurate product information which are a part of its commitment to responsible marketing.
The project is part of ‘Farming Better Futures' which encompasses SABMiller's agricultural programmes across Africa and involves countries such as Uganda, Tanzania and Zambia and includes sorghum and barley farmers.
Notes to editors
?SABMiller first invested in Cervejas de Mo?ambique (CDM) in 1995.
?Impala will be brewed at its Nampula brewery in the north of the country
?Average per capita consumption of beer in Mozambique is around 8 litres per year, compared to 60 litres in neighbouring South Africa.
?Agriculture makes up 31.5% of Mozambique's GDP (2009, World Bank Data)
2 Ноя. 2011