Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Otter Creek Brewing Co. Acquires The Shed Brewery
Brian Walsh, President of Otter Creek Brewing Co. said, “We are extremely proud that Ken and Kathy Strong have entrusted their beer brands and the rich heritage of The Shed Brewery to us. We look forward to working with them as ongoing ambassadors for Shed Mountain Ale and the entire brand family.” The Shed recently closed the landmark location on the Stowe Mountain Road. Walsh went on to say, “The Shed family is a Vermont treasure. Otter Creek Brewing is proud to be able to continue the brewing history of The Shed.”
Mike Gerhart, Brewmaster at Otter Creek, has been working closely with Ken Strong on the details with The Shed recipes and equipment. The brewing traditions and additional capacity at Otter Creek is well positioned to continue the heritage and quality of an iconic Vermont brand.
Ken Strong said today, “Kathy and I are very pleased that Otter Creek Brewing, a Vermont brewer, was willing to assume the operation of The Shed Brewery and brands. It is terrific that Shed Mountain Ale will continue to be brewed and served throughout Vermont.” As for future plans to reopen The Shed Restaurant Ken Strong said, “We are continuing to evaluate choices and locations to reopen The Shed as soon as possible.”
2 Ноя. 2011