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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Miller Genuine Draft goes for packaging makeover

MillerCoors, a joint venture of SABMiller and Molson Coors Brewing Company, will unveil a new primary and secondary packaging for Miller Genuine Draft, which will appear at retail in the weeks to come.

The brewing company said Miller Genuine Draft is described as an original cold-filtered 'draft beer in a bottle' and the new black-label packaging will highlight the brand's fresh draft taste.

The new bottle will be available at bars and retail accounts across the US beginning November and a complete transition to the new primary and secondary packaging is expected by 2012.

Miller Genuine Draft marketing manager Jennifer Anton said the growing global presence of the brand inspired the change back to the iconic black label, creating a classic, uniform look for the brand across the world.

Miller Genuine Draft is a lager with 4.7% ABV and offers 143 calories per 12oz. It is produced using cold filtering technology to remove impurities. Its production process uses no heat pasteurisation. Instead the beer is filtered four times at near freezing temperatures using porous ceramic filters

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the US and Puerto Rico. The company brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light

3 Ноя. 2011

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