Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Miller Genuine Draft goes for packaging makeover
The brewing company said Miller Genuine Draft is described as an original cold-filtered 'draft beer in a bottle' and the new black-label packaging will highlight the brand's fresh draft taste.
The new bottle will be available at bars and retail accounts across the US beginning November and a complete transition to the new primary and secondary packaging is expected by 2012.
Miller Genuine Draft marketing manager Jennifer Anton said the growing global presence of the brand inspired the change back to the iconic black label, creating a classic, uniform look for the brand across the world.
Miller Genuine Draft is a lager with 4.7% ABV and offers 143 calories per 12oz. It is produced using cold filtering technology to remove impurities. Its production process uses no heat pasteurisation. Instead the beer is filtered four times at near freezing temperatures using porous ceramic filters
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the US and Puerto Rico. The company brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light
3 Ноя. 2011