Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
AB InBev Is Tasty for Investors
The reason for the relatively solid share price performance of AB InBev or peers like Heineken is rather that consumers drink more alcohol in the crisis. In fact waning consumer confidence weighs on the industry results in mature markets.
But brewers have been forced much earlier than other industries to widen their global footprint to balance out revenue streams. Still, for AB InBev the U.S. is the largest market, with volume growth most notably is in Brazil and China, which almost offsets volume declines in the U.S. and Europe.
AB InBev’s shares have lost just roughly 4% of their value so far this year, making it one of the top-five performers in Brussels benchmark index Bel 20, which has lost almost 20% so far this year. Peer Heineken shows a similar performance with a year-to-date decrease of 6.5%, compared to a 16.7% decline of benchmark index AEX, despite both brewers having a significant exposure to mature markets like North America and Europe.
Analysts at KBC Securities said:
“Although low organic growth and the declining rate of cost synergies make it hard to find a short term trigger, the defensive earnings character, beer category leadership with strong market positions in some of the world’s largest beer profit pools [like the U.S. and Brazil] with also significant pricing power prompt us to reiterate our accumulate rating with a €47 target price.”
14 Ноя. 2011