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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Anheuser-Busch brings Belgian beer caf? concept to America

Global brewing giant Anheuser-Busch InBev has revealed its intentions to launch the Belgium bar concept to the US, with plans to open ten locations of 'The Belgian Beer Cafe' during the next few years.

Belgium is home to lot of global beer brands produced in all different styles. Belgian-style beers are already popular in the US.

The Belgian design firm Creneau International and Interbrew, a Belgian beer company, have come up with the concept.

Creneau has managed to build many beer cafes in Asia, the Middle East and Europe. The design agency is now going to bring the idea to North America.

The first Belgian Beer Caf? in the US is set to open at Newark Airport in the next few months, Public Radio International reported.

The Belgian Beer Caf? has presence in France, Holland, Czech Republic, Hungary, Australia, New Zealand, Ukraine, Switzerland, Dubai, Qatar, Abu Dhabi and Japan.

A Belgian Beer Caf? requires 1,500-4,000sqft space for the restaurant and an additional 500-1,000sqft for the kitchen.

Belgian Beer Caf? venues offer an extensive range of Belgian beers from a wide variety of Belgian brewers.

Some of the brands on the menu include Stella Artois, Leffe Blonde, Belle-Vue Kriek, Hoegaarden, Straffe Hendrik and Adriaen Brouwer.

The caf?'s food menu features classic Belgian items including soups, salads, entrees and desserts along with local cuisine that compliments the caf? theme.

16 Ноя. 2011



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