Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Russia. SUN InBev extends the line of dark beer
Bagbier Bock is created for those who love light beer, but want a variety of taste and are ready to try something new. Just like the traditional German Bock, Bagbier Bock is a dark beer with pleasant bitterness, but unlike classical dark beer, its taste is much softer, without sharpness and tartness. Bagbier Bock has pleasant candy-hop aroma and is notable for noble dark brown color with amber tint.
Bock is one of traditional kinds of German beer, which history originates in the middle of XIII century when it appeared in the ancient town of Ainbek. Germans brew this sort of beer at the end of harvesting when barley and hop grew to maturity. Beer settled the whole winter and became a long-awaited drink on a spring holiday.
SUN InBev new brand - Bagbier Bock - will soon be available in all Russian retail stores in 1.5L PET bottles.
16 Ноя. 2011