Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Chinese Beer Drinkers Reject Heineken’s «Bitter Taste»
“In 2004, it bought a 21.87% stake in Kingway, which controlled 70% of the market in Shenzhen, and reported a net profit of HK$198 million (US$25.48 million) in what is considered the heyday of Heineken in China,” writes Want China Times.
But by 2006 the company was in trouble, losing market share to both international and local competitors even as Chinese beer consumption increased every year. What went wrong? And what does this mean for the expansion plans of other companies Chinese operations, like those of Coca-Cola, McDonald's, and Pizza Hut/KFC? Want China Times quotes industry analysts who blame “outdated marketing skills” on the part of Heineken’s Chinese operators, and -- more damning -- the simple fact that consumers didn’t like the beer’s “bitter taste.”
As anyone who’s ever necked a sweet, malty bottle of Tsingtao -- China’s best-known beer brand -- with their dumplings can tell you: bitter isn’t what most Chinese want in their fizzy light-alcohol drinks. Beer’s growing popularity in that country is based in part on growing incomes, the adoption of beer as a socially acceptable “light” drink, intense price competition -- and maybe, just maybe, the fact that both Chinese and international beer manufacturers stopped using formaldehyde to prevent sedimentation after that practice was exposed by Chinese media in the early 2000s.
The retreat is a rare misstep for Heineken, who successfully operate hundreds of international brands and are currently fighting fierce turf battles with Anheuser-Busch and SABMiller over the emerging markets of Latin America and Asia. But it’s a war all foreign brewers will face in the all-important China market, which reached 450 million hectolitres of consumption last year -- double U.S. figures -- and is predicted to post growth rates of 5% over the next few years, compared to 2.5% growth rates globally. Local manufacturers are mounting a serious challenge to international brand names, particularly in the lucrative premium beer market, capitalizing on rising Chinese nationalism, huge existing distribution networks, a huge cost advantage, and more canny marketing.
The moral of this tale? Know your local market, and know your local team. Are they on top of their region? Are they keeping on top of the trends? Are they, for example, monitoring the progress of Panda Poo Tea -- the very latest trend in Chinese liquid consumption? At $80,000 a kilogram, it’s the world’s most expensive tea, featuring all sorts of health benefits, says its inventor, a Chinese professor at Sinchuan University, as well as “a mature, nutty taste and a very distinctive aroma while it’s brewing.” Pandas eat a lot of bamboo, explains professor An Yashi. “[They] have a very poor digestive system and only absorb about 30 percent of everything they eat. That means their excrement is rich in fibres and nutrients.”
Perhaps Heineken should check out the cost-effectiveness of getting a bear to crap in its brew?
17 Ноя. 2011