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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Green Flash charts out expansion plans for 2012

California-based craft brewer Green Flash Brewing Company has revealed its plans to expand within its 45,000ft? Mira Mesa facility in San Diego, where it began operations six months ago.

With an increase in sales volume in the past six months, the brewer has decided to boost its current capacity of 45,000 barrels per year, BeerAdvocate reported.

The expansion, which is scheduled to begin in spring 2012, will increase the company's capacity to approximately 67,000 barrels per year by June 2012. Green Flash expanded its capacity from 14,000 to 45,000 barrels per year after moving from its Vista location in summer 2011.

Green Flash Brewing Co owner and CEO Mike Hinkley the company has earmarked space in the facility for several phases of growth that it thought would begin in 2013.

In the second phase of the expansion, the company will continue to concentrate on meeting the demand for its existing products, creating new beer varieties and opening distribution in some small markets by the middle to end of 2012.

Once the entire expansion is complete, the company's Mira Mesa brewery will be able to produce 100,000 barrels per year by the end of 2013, according to Hinkley.

Green Flash Brewing Co's beer lineup includes West Coast IPA, Hop Head Red, Double Stout Black Ale, Imperial, Trippel, Le Freak and Barleywine Style Ale, among others.

18 Ноя. 2011



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