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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. City pubs may soon serve freshly brewed beer

Delhiites will no longer have to travel all the way to Gurgaon to enjoy freshly brewed beer. Soon, tipplers in Delhi will have their own ‘micro brewpubs’ to get their beer brewed to the specific taste they prefer in terms of flavour, bitterness, viscosity and other variables. Delhi government’s excise department has drafted a proposal to allow microbreweries in city’s restaurants and pubs. The proposal has framed the rules and regulations which will act as the eligibility criteria for such pubs; for instance the minimum space required and the volume of beer which can be produced. The proposal has been sent to the cabinet for an approval. According to sources, the proposal will be approved by the cabinet. Micro-breweries are small breweries, typically in pubs that sell self-brewed beer and cater to niche tastes.

“A proposal was sent to the cabinet a fortnight back and once it is approved, a clearance from Delhi Pollution Control Committee (DPCC) will be required,” said a senior official of the Delhi government.

However, officials said that mostly medium and large sized pubs and restaurants will be eligible for getting a license as the space required to set up the brewery is quite large.

“The space required for such a set-up is quite huge. Five star hotels and pubs will have such space. Gurgaon already has two such pubs and are doing quite well. We want to start the same in Delhi now,” added the official.

The government is hoping to increase its revenue through this exercise. The plan to open micro-breweries is part of the new excise policy which was cleared last year.

The Indira Gandhi International Airport (IGIA) was also given permission by the government to set up microbrewery at the airport. Micro-breweries originated in Germany and went on to gain popularity globally in the past four decades, including the United States, Belgium, Japan, Canada and the United Kingdom, where the term microbrewery was first coined in the 1970s.

In India, Haryana is the first state which had allowed opening up of such pubs, thanks to its new excise policy that allows setting up of micro-breweries for an additional Rs 2.5 lakh as the annual license fee.

26 Ноя. 2011



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