Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
European Union – Malting barley unlinks from other grain markets
While from crop 2011 Denmark still seems to have the EU’s largest spring malting barley surplus, the availability of malting barley from other sources is getting more scarce. For that reason, UK malting barley has developed a premium of over 20 Euro/mt over the Danish origin. Interestingly, the specifications for both should be the same. The physical demand for Ready-to-process malting barley made buyers pay such premiums, as from Denmark one would have to check the maltability of every single lot shipped. A second reason is the better phytosanitary condition of UK barley compared to Denmark and Sweden.
Due to the fact, that more malting barley will have to be downgraded to feed barley in Scandinavia, the expectations of ending stocks have lately been corrected to the downside. Markets now expect an early demand for malting barley from crop 2012 for replenishing the run-down malting barley stocks at the maltings. Earliest malting barley available is usually of french origin, which is why the currently paid premium for french origin seems to be establishing in crop 2012 as well.
29 Ноя. 2011