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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Heineken announces new Regional President Central and Eastern Europe

Heineken N.V. today announced that Nico Nusmeier, Regional President Heineken Central and Eastern Europe, has decided to leave Heineken. Effective January 1, 2012 he will be succeeded by Jan Derck van Karnebeek, currently Managing Director, Romania. In his new role, Jan Derck will be based in Vienna as a member of Heineken’s Executive Committee, reporting to Jean-Fran?ois van Boxmeer, Chairman of the Executive Board/CEO.

Commenting on the changes, Jean-Fran?ois van Boxmeer said: "Throughout his long successful career with Heineken, Nico has always been a strong, professional colleague, making a significant contribution and positive difference to our business. Under his leadership as Regional President, Central and Eastern Europe has grown considerably through organic growth, M&A and innovations, transforming the region into an important platform for future growth. Nico leaves with our thanks for his contribution to the success of our company.”

"We are fortunate to have someone as talented and experienced as Jan Derck to take over from Nico. Throughout his career, Jan Derck has consistently demonstrated the ability to lead teams and generate growth. His business understanding and his leadership capabilities will be important assets as he builds regional growth in the coming years."

29 Ноя. 2011

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