Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Kenya’s EABL bets on canned beer to beat new rules
Nearly a year ago, the east African nation enacted the alcohol control act, cutting operating hours for bars and nightspots, curbing the previously unrestricted sale of alcohol in outlets like supermarkets and imposing heavy fines for offenders.
Consumers responded by starting to purchase alcohol for use at home to beat the restrictions, which many analysts expected to hurt sales for EABL, the biggest company in the region by market value.
"What we have discovered is the growth in traffic into supermarkets by people wanting to buy and take their drinks home so we are introducing cans effective next year in March," Seni Adetu told Reuters.
Although the brewer sells selected brands in cans, they are only available in 340 millilitre quantities as opposed to 500 millilitres for bottles. Adetu said all brands would be produced in cans of 500 millilitres, without disclosing the amount that would be invested in the packaging line.
EABL, which is controlled by Diageo Plc, sells spirits like Johnnie Walker whisky and leads in the beer market with brands such as Tusker and Pilsner.
EABL took a loan from Diageo to purchase back a 20 percent stake in its subsidiary Kenya Breweries Limited from Diageo's rival SABMiller, following its decision last year to terminate a partnership with SABMiller in Tanzania.
During that complex manoeuvre designed to give it a larger share of the fast-growing market, EABL bought a controlling stake in a small Tanzanian brewer called Serengeti and offered its 20 percent stake in SABMiller's Tanzania Breweries Limited to the public.
Adetu said the buyback of the shares in Kenya Breweries Limited had been completed without stating the value of the deal that some analysts had been expecting to be funded through a cash call.
The company also operates in Uganda and exports products to Rwanda, Burundi and South Sudan. It expects those markets to grow faster than Kenya, reducing the home market's contribution to the firm's future earnings, Adetu said.
It plans to increase sales of spirits in the region, Adetu said, adding that spirits offered better margins than beer.
"We have got such a big opportunity in spirits everywhere in the region, we haven't really scratched the surface of the opportunity. The only way for spirits is up," he said.
Sales of spirits in Kenya grew during the firm's financial year ended last June, thanks to consumption by upper and middle income segments, but the firm wants to drive sales in its other markets.
Adetu said that rising competition in Kenya from smaller brewers and imports of beers like Heineken did not pose a huge challenge to the market.
"We haven't seen a material impact on our business but we are conscious of the need to protect our brands from an investment standpoint to ensure we do not lose market share to the competition," he said.
29 Ноя. 2011