Serengeti Breweries Limited (SBL) is set to inaugurate its state of the art brewery in Moshi tomorrow, as part of the company’s strategy to increase its production capacity. SBL is the second largest beer company in Tanzania, with its own brands accounting for 15 per cent of the market by volume.
And when combined with its parent company, East Africa Breweries Limited (EABL) portfolio, the market share will account for approximately 28 per cent of the local beer sector. A statement released by SBL Corporate Relations Director, Teddy Mapunda in Dar es Salaam on Sunday said the company’s new brewery in Moshi would increase its operating plants to three.
“With the launch of the Moshi brewery, the number of our operating plants has now gone to three. We have two other operating plants in Dar es Salaam and Mwanza,” she said. She added that the Dar es Salaam and Mwanza plants have a production capacity of 350,000 and 650,000 hectolitres respectively.
“With the additional capacity of Moshi plant which can brew 500,000 hectolitres, the company will be able to produce a total of over 1.4 million hectoliters per annum,” Mapunda said. She added that the company production will thus increase by 55 per cent with the launch of the new plant, adding that up to 200 people will be employed during the facility’s full operation.
“The Moshi plant has now employed 85 staff bringing SBL’s total staff 624 directly employed and about 700,000 indirectly engaged. She said that the Moshi plant’s total production will be expanded further to 800,000 hectoliters per annum. Mapunda said the company has organized a media tour to the brewery that will give the media an insight of the plant’s production capacity and technology.
She said the company will also organize an entrepreneurship seminar at Sheikh Amri Abeid Stadium that will highlight on the potential opportunities related to the launch of the Moshi brewery. SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 with its headquarters in Dar es Salaam.
The owners and management of SBL acquired the company in 2002 and commenced on a strategy of rapid expansion which has resulted in outstanding growth. EABL, a subsidiary of multinational brewing company, Diageo, acquired majority stake in SBL in 2009.