Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg to cut up to 150 jobs in Europe
* Says challenging and uncertain markets ahead
* Says maintains long-term ambition for profitable growth (Adds details, comments, share price)
Danish brewer Carlsberg said it was cutting up to 150 jobs to help cope with difficult and uncertain market conditions in European markets where it earns as much as half its profit.
"We are preparing for challenging market conditions in the coming years in Europe," said Chief Executive Jorgen Buhl Rasmussen in the statement.
"Although the outlook is uncertain, we maintain our long term ambition for profitable growth," Rasmussen said in the statement.
Two weeks ago, Rasmussen told Reuters the group was preparing for the worst conceivable business conditions next year and looking for ways to control costs as the euro zone crisis threatens to escalate.
Brewers' profits have been battered by the crisis in Greece and Iberia and analysts worry Italy and France might be next, while, outside the euro zone, Britain's beer market may suffer from national austerity measures aimed at cutting debt.
Rival Heineken has said the group has cut costs by over one billion euros since 2006, and that it will continue these cost cuts with the launch of its new Total Cost Management (TCM2) programme in 2012.
Carlsberg said it would cut 95 jobs in Denmark, Poland and Switzerland. The brewer said it would transfer 25 employees from Carlsberg IT to a business standardisation project and establish an integrated supply organisation for Europe, which will incorporate the group procurement, supply chain and logistics functions.
The organisation would be located in Switzerland and be in place by the end of 2012, Carlsberg said in the statement.
"2011 has generally been a challenging year for Carlsberg, not least in Russia, and when you look at the Western world, in the next two years, we believe it will be challenging for another two years," Rasmussen told TV2 News.
"Therefore, we have to make adjustments now. We cannot wait," Rasmussen said.
"By focusing and prioritising our activities, we have a solid foundation for future growth, when market conditions return to normal again," Rasmussen said in the statement.
1 Дек. 2011