Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller eyes Kenya’s premium beer segment with Miller Genuine Draft
By making this move, the British brewing giant SABMiller is kicking off a new beer war with its competitors, Diageo's East Africa Breweries Limited (EABL) and Dutch brewer Heineken.
Brewed by Tanzania Breweries, Miller Genuine Draft is owned by US-based MillerCoors, in which SABMiller owns 58% stake.
The British brewer has been distributing two brands, Redds and Castle Lager, which are sourced from Tanzania through its subsidiary Crown Beverages, Business Daily Africa reported.
EABL recently launched new brands such as Tusker Lite and Pilsner Ice in Kenya. Furthermore. Heineken has opened its regional headquarters in Nairobi to drive growth of its brands.
Diageo's subsidiary EABL has terminated its partnership with SABMiller in regard to Tanzania Breweries and purchased a majority stake in rival Serengeti Breweries last year.
The global brewing giants are looking for a stronger base in emerging markets where beers sales are still are on rise.
7 Дек. 2011