Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Heineken Chases Wider Profit Margin in China by Focusing on Premium Beer
Premium beer is 10 times more profitable than mass market tipple prompting the two partners to focus on the segment, Theo de Rond, president of Heineken’s Asia Pacific region, said in an interview in Singapore yesterday. Premium beer sells for about four times more than the regular brew in China, Chief Executive Officer Jean Francois van Boxmeer said in Singapore.
Heineken, struggling with declining beer sales in western Europe, is competing with companies such as Anheuser-Busch InBev NV (ABI), Kirin Corp. and Tsingtao Brewery Co. in the world’s biggest beer market by volume. Heineken and its Singapore-based partner, which sell the Heineken and Tiger beers in the world’s most- populous nation, sold the stakes held by their joint venture in China in some breweries to focus on the high-end market.
“You have population growth and you have economic growth,” said Boxmeer. “We’re not operating in the mainstream market in China, we’re operating in the premium market.”
While China accounted for 71 percent of the whole beer market in the Asia-Pacific region last year, it contributed 16 percent of the profit, Van Boxmeer said. That’s because the average price of beer in China is about 25 euros ($33) per 100 liters, compared with 51 euros in India, 60 euros in Vietnam and 182 euros in Australia, he said.
China Beer Consumption
In 2010, China consumed 44.8 billion liters of beer, 6.3 percent more than the year earlier, according to a statement from Asia Pacific Breweries (APB) in July.
Consumption of premium beer in China is estimated by Asia Pacific Breweries to grow 12 percent annually through 2020 to 2.1 billion liters, Asia Pacific Breweries said yesterday.
“Focusing on the premium side of the market is the approach foreign brands should take,” said Olive Xia, an analyst at Core Pacific-Yamaichi International Ltd. in Shanghai, who has a “buy” rating on Tsingtao. Local brands dominate the non-premium market, she said.
China’s gross domestic product has grown 11.2 percent on average over the past five years. Societe Generale SA expects expansion of 9.2 percent this year and 8.1 percent in 2012.
Exiting Some Segments
Heineken-APB (China) Pte agreed to sell a 21.4 percent stake in Kingway Brewery Holdings Ltd. (124), a Chinese beermaker, for 1.08 billion yuan ($170 million) in March.
The joint venture agreed in July to sell stakes in Jiangsu Dafuhao Breweries Co. and Shanghai Asia Pacific Brewery Co. to the maker of Snow beer, a joint venture of SABMiller Plc (SAB) and state-owned China Resources Enterprise Ltd. (291)
China Resources Enterprise had the biggest share of China’s beer market last year with 21 percent, followed by Tsingtao Brewery Co. at 14 percent and Anheuser-Busch InBev NV’s 11 percent, according to Asia Pacific Breweries.
Heineken and Asia Pacific Brewery make Heineken and Tiger brand beer at plants in Guangzhou and Hainan for the Chinese market.
Heineken in October reported so-called organic revenue growth of 3 percent in the third quarter, beating estimates, as ad campaigns helped curb a decline in sales in western Europe. It’s among brewers suffering as consumer confidence wanes in western Europe, where it made almost half its revenue last year.
13 Дек. 2011