Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. International Breweries scouting for brewery acquisition
The around $40-million parent firm makes brands such as Australian Max and Canadian Blonde in Toronto.
The company is keen on investing in the Indian market. "We are looking at acquiring a brewery in south India in six months. We are in preliminary talks at the moment," Peter S Harvey, executive director of International Breweries, said.
It entered the Indian market by tying up with Mohan Meakin in 2001. However, restrictions in the UP market prompted it to partner Bangalore-based Khodays Breweries to manufacture its brands since 2009.
"We know we are not a household name in India yet," Harvery, said with reference to competition from Indian and multinational companies.
Vijay Mallya-promoted United Breweries holds the dominant share of the Indian beer market. Companies such as SAB Miller, Carlsberg and Anheuser-Busch InBev have been betting on the Indian market as well. Molson Coors too acquired a controlling stake in Cobra India to set up a joint venture for the Indian market this year.
"The Indian market is the fastest growing in the world. We have believed in it in the past 10 years," Harvey said. "At times it is challenging, as it is hard to establish a foothold because we are not a global giant, but we see it becoming one of the biggest in the world."
He said that the company's focus is now on marketing its brands Australian Max and upcoming mild beer Australian Draught. Strong beer Australian Max retailed at Rs 65 for a 650 ml bottle and at Rs 35 for 330 ml will expand reach in Karnataka as well as Pondicherry and Goa next. States such as Tamil Nadu, Andhra Pradesh and Kerala will be on the road map for the next 18-20 months.
Australian Max, manufactured at Koday Breweries' Bangalore plant, picked up the title of World's Best strong beer and Asia's best strong lager at the World Beer awards this year.
Strong beer (with alcohol content above 5%) accounts for nearly 80% of beer consumption in India.
13 Дек. 2011