Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Russia. 2010-2011: SUN InBev Legal Department Won Cases to the Sum of More Than 134 Million Rubles
It is worth noting that 2010 and 2011 were legally active years for the Russian brewers, including SUN InBev. Thus, if in 2010 the number of lawsuits was only 13 (2 as a plaintiff and 11 as a defendant) for less than 2 mln rubles, in 2011 there were 30 lawsuits (8 as a plaintiff and 22 as a defendant).
It is indicative that the quantity of claims against SUN InBev is insignificant. The fact proves competence of the company lawyers who do not let situations provoking claims happen, and legal adjustment of the company workflow. Tough competition in the brewing market and constantly evolving legislative restrictions increase requirements to a young team of SUN InBev legal department professionalss. However the company lawyers manage to provide due support to large structure of SUN InBev (10 factories and more than 280 sales offices across Russia).
"New restrictions on advertising, technical regulations and other legislative initiatives add work to lawyers in the Russian beer industry," comments Andrey Gubka, Anheuser-Busch InBev CEE Vice-President Legal & CA. "Right from the start our legal department employs professionals who proactively approach problems and look for complex solutions even in issues regarding the whole industry. This fact allows our department work so effectively."
|Период||Количество исков||Сумма исков|
|2010||2||11||1 227 735,09р.||515 120,89р.|
|2011||8||22||133 235 340,41р.||10 233 999,09р.|
|2010-2011||10||33||134 463 075,50р.||10 749 119,98р.|
13 Дек. 2011