Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Craft Retail Dollars Up 18 % on 14 % Volume Growth
Craft pricing jumped $1.08 in the November 27th four-week scan data released by Symphony IRI Group yesterday, up 21 cents from the previous report. That makes three months of climbing retail pricing for the craft segment. All beer retail pricing grew at 75 cents per case in the 4-week period, three cents more than the previous report The U.S. inflation rate is growing at 3.53% through September; craft beer retail pricing grew at 3.42% compared to a year ago. All beer retail pricing was up 3.76%, crossing into territory above inflation.
Craft volume growth gained a tenth of a point even in the higher pricing environment. Craft volume was up 13.8% against the previous month's growth of 13.7%. While the four-week volume trend is lees than the year-to-date or 52-week trends, craft retail dollars exceeded the longer term trends by about 1-1/2%, posting 17.7% retail dollar growth this period.
4 Weeks to November 27, 2011--up $1.08 per case.
Year to Date 2011--up 55 cents per case
52 Weeks (November 2010-November 2011)--up 56 cents per case.
Here's a rundown of some of the other craft figures from the SIG report for food/drug and convenience stores.
4 Weeks to November 27, 2011--13.8% volume growth; 17.7% dollar growth. (All beer 1.2/+5.0)
Year to Date 2011--14.3% volume growth; 16.3% dollar growth. (All beer -0.5/+2.1)
52 Weeks (October 2010-early October 2011)--14.2% volume growth; 16.2% dollar growth. (All beer -0.8/+1.9)
Craft gained 0.4 share points over the scan period by volume and 0.6 share points of dollars for the second straight month. Imports and domestic superpremium gained 0.6 and 0.5 share points in volume, respectively. The low and middle sections of the beer industry are losing 1.3 share points to the high end right now.
In the area of beer styles, IPAs gained 2.7 volume share points in craft and showed 45% volume growth as a style in scans. Variety packs also continues to increase in share by 0.9 share points through November. Craft Belgians surged with over 97% volume growth compared to a year ago, but at a price of over a dollar less per 6-pack. Craft stout continues to post a higher average price per case, growing $4.73 per case compared to a year ago.
13 Дек. 2011