Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Kirin to Consider ‘Small-Scale’ Acquisitions in Southeast Asia
The company will “consider corporate tie-ups and small- scale mergers and acquisitions in Southeast Asia” with partner Fraser & Neave Ltd. (FNN) and focus on lowering its debt, Chief Executive Officer Senji Miyake said in an interview in Tokyo yesterday. “The time for big M&A is over for now and our number one priority is to pay off our debts.”
The Tokyo-based beverage maker plans to expand in Vietnam, Thailand and Indonesia, Miyake said, pitting it against Asahi Group Holdings Ltd. (2502), which also seeks to grow in the region. Kirin has invested more than $4 billion abroad in 2011, continuing its overseas push as beer demand declined at home for a 14th straight year in 2010.
“The Southeast Asian market is not yet dominated by one company so there are opportunities,” said Mikihiko Yamato, an analyst at JI Asia, who recommends buying Kirin shares.
Kirin has made at least four acquisitions this year, including Brazilian beermaker Schincariol Participacoes e Representacoes, and invested $400 million for a 40 percent stake in a soft-drink venture with state-backed China Resources Enterprise Ltd.
Kirin fell 1.1 percent to 932 yen at the 3 p.m. close of trading in Tokyo. The stock has declined 18 percent this year.
The brewer of maker Kirin Lager seeks to distribute its brands in Southeast Asia next year through Fraser & Neave, Miyake said. Kirin is the biggest shareholder of Fraser & Neave, with a holding of about 15 percent, according to data compiled by Bloomberg.
The yen has risen more than 7 percent against the dollar in the past year, the biggest gainer among 10 major currencies tracked by Bloomberg.
Asahi, Japan’s biggest beermaker by volume, plans takeovers across Southeast Asia to access wider margins and it “already” knows the targets, President Naoki Izumiya said in an interview on Dec. 12.
Kirin made 23.4 percent of sales abroad last year, compared with 6.6 percent for Asahi, according to company statements.
Kirin last month agreed to buy out shareholders in Schincariol Participacoes e Representacoes, completing its biggest acquisition. The deal valued the Brazilian company at about $3.6 billion excluding debt, when combined with the initial purchase in October of a 50.45 percent stake.
The brewer last month also agreed to assume 1.1 billion reais ($593 million) of Schincariol’s debt and estimated 2.1 billion reais of potential labor, legal and tax liabilities as part of the deal.
Kirin plans to lower its debt, Miyake said, without elaborating what steps it will take. The company’s debt-to- equity ratio jumped to 1.1 times after the purchase of Schincariol, he said.
The brewer increased its stake in Manila-based San Miguel Brewery Inc. (SMB) to 48 percent in 2009, bought a 14.7 percent of Singapore’s Fraser and Neave Ltd. last year and purchased a majority stake in Vietnam’s Interfood Shareholding Co. for an undisclosed sum in March.
15 Дек. 2011