Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Kenya. SABMiller Launches Draft Beer in Comeback
Crown Beverages Limited Marketing Manager Pinkie Nyandoro said the introduction of the Miller Genuine Draft (MGD) into Kenya sets the country up as major market for the brewer in the region.
"This launch coincided with some changes that have happened in the Kenyan alcoholic market. SABMiller has recently re-entered into this market. We are proud to be associated with the launch of this brand into Kenya," she said.
MGD is SABMiller's third beer in the Kenyan market, rivaling beer brands Tusker Malt and Heineken that already have a grip on the premium segment of the local beer market.
Nyandoro said the draft beer is targeted at Kenya's growing urban population and has a unique patented filtration process that produces the beer in its freshest form.
"Consumers can look forward to a special beer in the terms of the way it is brewed and the production process. It's 4X cold filtered. It's as fresh as a beer can get," she said.
The MDG beer was first launched in the United States in 1987 and to date is SAB Miller's best selling beer with four million bottles sold daily.
SABMiller has a presence in over 20 African countries that accounted for 12 percent of the group's total revenues for 2011.
SABMiller left the Kenyan market for a nine-year period, and since East Africa Breweries Limited (EABL), bought the giant brewer's 20 per cent stake in Kenya Breweries Limited (KBL) at a cost of Sh19.5 billion.
"We're looking forward to launching a few exciting brands that have been well researched and that we feel Kenyan consumers will be very anxious to experience in this market," Nyandoro said.
Other SABMiller products distributed locally include Redds, and the company's flagship product in Kenya, Castle Lager, that was introduced in the late 1990s.
20 Дек. 2011