Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
MillerCoors’ Focus Turns to Struggling Miller Lite
Charged with that task is MillerCoors CEO Tom Long, who took the helm six months ago. According to the Wall Street Journal, Miller Lite represents about a quarter of the company's total volume of 50.3 million barrels as of Sept. 30. Its market-share losses have accelerated in recent months and the brand has less than half the market share of Anheuser's Bud Light, the country's top-selling beer. Fast-growing Coors Light became an in-house rival after SABMiller plc and Molson Coors Brewing Co. formed the MillerCoors joint venture in 2008.
Even with Miller Lite's troubles, profit at MillerCoors has climbed each year as the combined company cut costs and raised prices on many of its beers in response to higher commodity expenses. Long told the WSJ that the three-year-old joint venture will book a record profit in 2011.
He explained that Coors has benefited the most from the combined distribution of the new company. "There were much bigger distribution gaps in Coors. Miller Lite is a little bit victimized by our significant success in Coors Light, but that's no excuse. We've got a job to do on Miller Lite," he said.
Part of that job includes going to its distributors this coming March with new advertising and packaging. In addition, the company is debuting a new Miller Lite taste-flow can in late spring, according to the report.
MillerCoors is also working on separating Coors and Miller Lite in retailer's coolers, Long said, explaining that retailers and the company sell more when there are separated. "Sameness kills value in all marketing. What [we] want to do is create separateness and give those brands bigger, clearer identities," he said.
Beer, in general, has been losing ground to other alcohol beverages such as wine and hard liquor. Part of the problem is that the Millennials drink different products for different occasions. "You've also got some changes in drinking patterns, for instance the decline in carbonated soft drinks. Still, drinks are more important and that's why we see a rise in the consumption of ales in the U.S., because ales are less carbonated," Long said.
MillerCoors also needs to contend with the rise of the craft beer segment. According to Long, the company currently has the single-biggest craft beer (Blue Moon) and the fourth largest (Leinenkugel's). In addition, the company's craft business division, Tenth and Black, plans to grow about 60 percent over the next three years.
"If we can play really hard in the fastest sector right now, which is craft, which we are doing, and we can do well with Miller Lite, Coors Light and Miller 64, then our company will do quite well," said Long.
20 Дек. 2011