Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japanese beer makers look to Vietnam for growth
Japan's oldest beer maker, Sapporo Holdings, pulled out of China in 2004 and is boosting production in Vietnam. Rivals Asahi Group Holdings and Kirin Holdings have bought Southeast Asian companies to help offset domestic beer sales that have slumped for at least six years.
The brewers are making the fastest-growing major economy, China, a lesser priority because of slowing population growth and strong competition. The Japanese companies' push to tap younger markets in Southeast Asian countries such as Vietnam may boost sales and margins. It also pits them against global brands, including European brewers Heineken and Carlsberg.
Vietnam "has 90 million people whose average age is 28 years and love to guzzle beer," said Yoshiyuki Mochida, who heads Sapporo's international business. "It's an era of the warring states for business in Vietnam. If you fall asleep there, your head will be lopped off."
Vietnam retail beer sales will probably rise 20 percent to $4.6 billion this year, or less than a tenth of China's $57 billion, researcher Euromonitor International estimated. The country's per capita beer consumption trailed China's and was the equivalent of about a third of that in the United States, according to research by Kirin.
But while China accounted for 71 percent of the Asia-Pacific region's beer market by volume last year, it contributed only 16 percent of profit, Heineken Chief Executive Officer Jean Francois van Boxmeer said.
Asahi is looking at Indonesia, Vietnam, Thailand, the Philippines and Malaysia for potential acquisitions, said company President Naoki Izumiya. China's beverage market will take a hit in 2015 by slower population growth from the nation's one-child policy, he said.
Japanese brewers need to look to countries such as Vietnam for growth. The Japanese beer industry's 2010 domestic sales by volume, including lower-malt drinks, is 18 percent lower than a decade ago after sliding for six consecutive years, according to Kirin's research.
"Consumption is tied in with population, and we have to face this fact squarely," Kirin Chief Executive Officer Senji Miyake said.
Kirin has a head start in Southeast Asia, said Akane Nakagawa, an analyst at Mitsubishi UFJ Morgan Stanley. Sapporo, which started beer production in Southeast Asia last month, is next, she said.
While Asahi lags behind the other two, it may benefit from synergies as it integrates Malaysia's nonalcoholic drink maker Permanis, which it acquired in the second half of this year, Nakagawa said.
Southeast Asia offers opportunities because of a relative absence of competition, said Mikihiko Yamato, an analyst at JI Asia. The "best-case scenario" would be for the Japanese companies to buy closely held beverage makers where they can negotiate directly with the owners, he said.
Japanese brewers have found China a tough place to do business because a handful of brands dominate China's beer industry.
"Their market share there can't rise," said Tokushi Yamasaki, an analyst at Daiwa Securities Capital. "Competition is too fierce in China."
China Resources Enterprise, the maker of Snow beer with SABMiller, has a 22 percent share. Tsingtao Brewery, part owned by Asahi, has 14 percent, and Anheuser Busch InBev has 12 percent, according to Euromonitor.
"There are giants in the Chinese beer market, and we have no chance to go it alone," said Kirin's Miyake. "There is still a chance for us in Vietnam, from our market analysis."
27 Дек. 2011