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SABMiller’s global beer brands to join CUB portfolio

Carlton United Brewers (CUB), an Australian brewer owned by Foster's Group, said five global beer brands of SABMiller will become part of its international beer portfolio with effect from 16 January 2012.

SABMiller's brands, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch Premium Lager and Pilsner Urquell, will join the CUB global brand repertoire.

Peroni Nastro Azzurro is an Italian style pale lager with 5.1% ABV. Miller Genuine Draft is also a pale lager with 4.7% ABV.

Miller Chill is a chelada-style 4.2% ABV pale lager brewed with lime and salt. Grolsch Premium Lager is a Dutch pale lager with 5% ABV. Pilsner Urquell is a Czech pilsner with 4.4% ABV.

Foster's Group chief executive Ari Mervis said the increased offering in the rapidly growing premium beer segment will create new opportunities for customers.

SABMiller is yet to acquire the remaining 50% stake in Pacific Beverages from Coca Cola Amatil, which will bring all brands and operations under the CUB business from 16 January.

Pacific Beverages, which operates only in Australia and New Zealand, manufactures and exclusively distributes Bluetongue beer and other brands owned by SABMiller, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch and Pilsner Urquell.

27 Дек. 2011



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