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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller’s global beer brands to join CUB portfolio

Carlton United Brewers (CUB), an Australian brewer owned by Foster's Group, said five global beer brands of SABMiller will become part of its international beer portfolio with effect from 16 January 2012.

SABMiller's brands, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch Premium Lager and Pilsner Urquell, will join the CUB global brand repertoire.

Peroni Nastro Azzurro is an Italian style pale lager with 5.1% ABV. Miller Genuine Draft is also a pale lager with 4.7% ABV.

Miller Chill is a chelada-style 4.2% ABV pale lager brewed with lime and salt. Grolsch Premium Lager is a Dutch pale lager with 5% ABV. Pilsner Urquell is a Czech pilsner with 4.4% ABV.

Foster's Group chief executive Ari Mervis said the increased offering in the rapidly growing premium beer segment will create new opportunities for customers.

SABMiller is yet to acquire the remaining 50% stake in Pacific Beverages from Coca Cola Amatil, which will bring all brands and operations under the CUB business from 16 January.

Pacific Beverages, which operates only in Australia and New Zealand, manufactures and exclusively distributes Bluetongue beer and other brands owned by SABMiller, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch and Pilsner Urquell.

27 Дек. 2011

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