Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller’s global beer brands to join CUB portfolio
SABMiller's brands, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch Premium Lager and Pilsner Urquell, will join the CUB global brand repertoire.
Peroni Nastro Azzurro is an Italian style pale lager with 5.1% ABV. Miller Genuine Draft is also a pale lager with 4.7% ABV.
Miller Chill is a chelada-style 4.2% ABV pale lager brewed with lime and salt. Grolsch Premium Lager is a Dutch pale lager with 5% ABV. Pilsner Urquell is a Czech pilsner with 4.4% ABV.
Foster's Group chief executive Ari Mervis said the increased offering in the rapidly growing premium beer segment will create new opportunities for customers.
SABMiller is yet to acquire the remaining 50% stake in Pacific Beverages from Coca Cola Amatil, which will bring all brands and operations under the CUB business from 16 January.
Pacific Beverages, which operates only in Australia and New Zealand, manufactures and exclusively distributes Bluetongue beer and other brands owned by SABMiller, including Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Grolsch and Pilsner Urquell.
27 Дек. 2011