The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Anheuser-Busch Brings Premium Draft Beer Experience Home with Draftmark
The Draftmark tap system is an intuitive, high-end device that fits neatly into refrigerator shelves, making a true draft beer experience possible in a few easy steps. Users simply charge the tap system’s battery, insert the beer refill’s pouring spout, place and rotate the beer refill into the tap system to lock into place, close the system, pour and enjoy.
To give beer drinkers a range of styles and flavors, Draftmark beer refills (sold separately) will be available for three great draft beers: Budweiser, a crisp, refreshing lager; Shock Top Belgian White, a Belgian-style unfiltered wheat ale; and Bass Pale Ale, an English pale ale.
In addition to the permanent pouring system and rechargeable battery, the Draftmark tap system also includes interchangeable magnetic tap markers, so adults can personalize the tap handle as they switch between the three beer offerings. The one-gallon beer refills also include built-in draft lines to allow for easy tapping and cleaning.
“Our innovation team is continually experimenting with new beer styles, packaging and concepts, and we’re always looking for the next idea that meets an unmet consumer need,” said Pat McGauley, vice president of innovation at Anheuser-Busch. “Draftmark is breakthrough in that it offers an affordable premium beer experience by delivering high-quality draft beer via a high-end, reusable tap system that keeps the beer fresh for 30 days.”
Draftmark also brings a level of casual sophistication to home entertaining, allowing beer drinkers to be more involved in the experience, from selecting the right glass, to learning the perfect pour, to choosing from a variety of beer styles.
“We want to grow Draftmark organically, and we anticipate beer enthusiasts will embrace this new tap system and share it with their friends,” said Nathaniel Davis, brewmaster at Anheuser-Busch. “We’re excited to bring this exclusively to our hometown of St. Louis, a city of beer lovers, and we look forward to hearing what they have to say about it and what they’d like to see from Draftmark in the future.”
27 Дек. 2011