Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Anheuser-Busch Brings Premium Draft Beer Experience Home with Draftmark
The Draftmark tap system is an intuitive, high-end device that fits neatly into refrigerator shelves, making a true draft beer experience possible in a few easy steps. Users simply charge the tap system’s battery, insert the beer refill’s pouring spout, place and rotate the beer refill into the tap system to lock into place, close the system, pour and enjoy.
To give beer drinkers a range of styles and flavors, Draftmark beer refills (sold separately) will be available for three great draft beers: Budweiser, a crisp, refreshing lager; Shock Top Belgian White, a Belgian-style unfiltered wheat ale; and Bass Pale Ale, an English pale ale.
In addition to the permanent pouring system and rechargeable battery, the Draftmark tap system also includes interchangeable magnetic tap markers, so adults can personalize the tap handle as they switch between the three beer offerings. The one-gallon beer refills also include built-in draft lines to allow for easy tapping and cleaning.
“Our innovation team is continually experimenting with new beer styles, packaging and concepts, and we’re always looking for the next idea that meets an unmet consumer need,” said Pat McGauley, vice president of innovation at Anheuser-Busch. “Draftmark is breakthrough in that it offers an affordable premium beer experience by delivering high-quality draft beer via a high-end, reusable tap system that keeps the beer fresh for 30 days.”
Draftmark also brings a level of casual sophistication to home entertaining, allowing beer drinkers to be more involved in the experience, from selecting the right glass, to learning the perfect pour, to choosing from a variety of beer styles.
“We want to grow Draftmark organically, and we anticipate beer enthusiasts will embrace this new tap system and share it with their friends,” said Nathaniel Davis, brewmaster at Anheuser-Busch. “We’re excited to bring this exclusively to our hometown of St. Louis, a city of beer lovers, and we look forward to hearing what they have to say about it and what they’d like to see from Draftmark in the future.”
27 Дек. 2011