The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
US. Heineken makes room for Dos Equis
Heineken NV's flagship beer has lost U.S. market share to the likes of Belgium's Stella Artois over the past five years, according to Euromonitor International data. Now it's getting a boost in its fight against the competition with its fast-growing Mexican beer brand, Dos Equis, which Heineken acquired in 2010.
Dos Equis is "our shining star" in the U.S., John Nicolson, the head of the company's Americas unit, said in an interview.
Heineken, the ubiquitous Dutch beer sold in the U.S. since 1933, has been attempting to regain lost ground with a new global marketing campaign, and by pushing its brand more aggressively in bars and restaurants.
The Americas, including the U.S. and Brazil, is Heineken's second-biggest market after Western Europe, accounting for 23 percent of the brewer's $10.9 billion first-half sales.
Dos Equis is on a tear. Sales of the brand, named for the two Xs on its label, soared 17 percent in the quarter through October, compared with Heineken's 1 percent sales decline and industrywide declines of about 2 percent, according to research by Sanford C. Bernstein analyst Trevor Stirling.
At the core of Dos Equis's success is a highly effective marketing push, Nicolson said, including its "Most Interesting Man in the World" ad campaign, featuring the tales of one worldly man's experiences — and the catchphrase "I don't always drink beer, but when I do, I prefer Dos Equis."
27 Дек. 2011