Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Heineken makes room for Dos Equis
Heineken NV's flagship beer has lost U.S. market share to the likes of Belgium's Stella Artois over the past five years, according to Euromonitor International data. Now it's getting a boost in its fight against the competition with its fast-growing Mexican beer brand, Dos Equis, which Heineken acquired in 2010.
Dos Equis is "our shining star" in the U.S., John Nicolson, the head of the company's Americas unit, said in an interview.
Heineken, the ubiquitous Dutch beer sold in the U.S. since 1933, has been attempting to regain lost ground with a new global marketing campaign, and by pushing its brand more aggressively in bars and restaurants.
The Americas, including the U.S. and Brazil, is Heineken's second-biggest market after Western Europe, accounting for 23 percent of the brewer's $10.9 billion first-half sales.
Dos Equis is on a tear. Sales of the brand, named for the two Xs on its label, soared 17 percent in the quarter through October, compared with Heineken's 1 percent sales decline and industrywide declines of about 2 percent, according to research by Sanford C. Bernstein analyst Trevor Stirling.
At the core of Dos Equis's success is a highly effective marketing push, Nicolson said, including its "Most Interesting Man in the World" ad campaign, featuring the tales of one worldly man's experiences — and the catchphrase "I don't always drink beer, but when I do, I prefer Dos Equis."
27 Дек. 2011