Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
UK’s Cameron favours minimum alcohol price-report
The Daily Telegraph said the officials have been told to develop a scheme to prevent the sale of alcohol in shops in England at below 40 to 50 pence (63 to 79 U.S. cents) per unit.
That could lead to sharp price rises, particularly for cider and some spirits.
The Scottish government has already announced plans to set a minimum price to tackle alcohol abuse, which kills thousands of Britons each year.
The British government could decide either to copy the Scottish proposals in England or to introduce a system of taxes based on the number of units of alcohol in a drink, the report said.
Both options would cost drinkers an additional 700 million pounds ($1.1 billion) a year, with any extra tax revenue potentially going to the state-run National Health Service, it said.
A government spokesman said the coalition would continue to review all available evidence on how to tackle alcohol abuse.
"Our alcohol strategy, which we will set out shortly, will outline what further steps we are taking to tackle this problem. No decisions have been made," the spokesman said.
The Daily Telegraph quoted a government source as saying Cameron was "keen on the minimum price", but said the Business Department had warned that forcing firms to charge a minimum price could be illegal under European Union law. It said the government would publish its alcohol strategy in February.
Kristin Wolfe, head of alcohol policy at global brewing giant SABMiller, said the company supported the British government's aim of tackling problem drinking, but said minimum pricing would be "ineffective, unfair and illegal."
"The evidence shows that minimum pricing will hardly affect the consumption of hazardous and harmful drinkers, but will hit the vast majority who drink responsibly and in moderation," Wolfe said in a statement.
Extra tax revenue could be attractive for the government, which has embarked on an austerity plan to curb a big budget deficit.
Britain's health cost watchdog urged the government last year to set a minimum price for alcohol and consider an advertising ban to reduce alcohol abuse.
The former Labour prime minister, Gordon Brown, rejected a call from Britain's chief medical officer in 2009 to set a minimum price of 50 pence per unit of alcohol.
30 Дек. 2011