Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Barley-based low-gluten beer had ‘substantial’ hordein protein levels, study
Coeliac disease (CD) - suffered by around one per cent of populations worldwide - is exacerbated by the intake of prolamins present in wheat, rye, barley, and (for some people) oats, and the only treatment for CD is a life-long, gluten-free diet.
Moreover, up to 50 per cent of adults remain undiagnosed, or do not display overt symptoms, according to Catassi et al. (1994) and Fowell et al (2006).
The disease causes damage to the small intestinal villi, reducing nutrient absorption and impacting health; clinical symptoms of CD include fatigue, diarrhea, weight loss, anemia and neurological disorders, while research suggests it can heighten cancer risk.
Cograve et al. used mass spectrometric assay (an analytical technique) to characterise hordeins (toxic peptides) originating from hordeum vulgare or the cereal barley, used to produce malt for brewing.
These were present in (1) purified hordein preparations (2) wort (the liquid extracted from the mashing process during beer production) and (3) beer itself - where the current study included tests on 60 commercially available beers.
"There has been some speculation about the presence of and/or amount of gluten present in beers," the scientists wrote.
They added that a recent report examining gluten level in commercial beers found that the gluten content of 50 per cent of beers tested contained less than Codex Alimentarius Standard levels (to be labelled 'gluten free') of 20 ppm (mg/kg) gluten.
But in this study, the scientists found that all barley-based beers contained hordein, and that for beers 57 and 59 (which they did not name) classified as low gluten (<10 ppm), the relative hordein content was not dissimilar to the average hordein content "across the range of beers tested".
Meanwhile, a number of beers tested, despite lacking a defined gluten status, showed lower than average gluten content.
Secondly, Cograve et al. claimed to have developed a "robust and sensitive quantification methodology for the measurement o hordein (gluten) in beer".
In conclusion, no hordeins were detected in gluten-free beers analysed, but discussing the significance of their results, the scientists wrote:
"Significantly, both barley-based low-gluten beers tested, in which the hordein concentration is reduced by proprietary processing steps during brewing (to reduce the concentration in the final beer product) had substantial levels of one or more hordein proteins".
10 Янв. 2012