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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Huge demand for EABL’s stake in Tanzania Breweries

* Kenyan brewer raises $76.42 mln in share sale
* Foreign investors show strong appetite for shares
* Locals buy more than half of shares on offer

East African Breweries said on Friday the sale of its 20 percent stake in SABMiller's Tanzanian unit was heavily oversubscribed, with foreign investors showing plenty of appetite.

Analysts said Tanzania Breweries Limited enjoyed a huge lead in a market seen as offering significant growth opportunities, hence the massive investor appetite for the shares of a firm that has a record of making good profits.

EABL, which is controlled by Britain's Diageo, was selling 59 million shares in Tanzania Breweries, after it purchased a stake in rival Serengeti Breweries in order to go it alone in east Africa's second largest economy.

"Applications were received ... for a total of 144,462,780 shares, representing approximately 245 per cent of the number of offer shares available," EABL said in a statement.

Foreign investors applied for a total of 111,852,540 shares, which were priced at 2,060 shillings ($1.30) per share, but were allocated 26,375,453 shares, or 44.72 percent of the shares on offer.

Local investors applied for 32,586,640 shares and were allocated all the shares, equivalent to 55.24 percent of the total shares on offer, with investors from other east African nations applying for and picking up 23,600 shares or just 0.04 percent of the stake on offer.

EABL raised 121.5 billion shillings in the share sale. A recent initial public offering in Precision Air attracted demand for less than half of the shares on offer as investors kept hold of their cash in order to buy into Tanzania Breweries.

Shares in TBL, which controls about 70 percent of the beer market in Tanzania, were sold at a 12.4 percent premium, according to brokers. Subscriptions to the placement of the shares in TBL ran from Nov. 4 to 25.

SABMiller owns 52.83 percent of TBL, while 6.04 percent of the shares in the company were listed on the Tanzanian bourse prior to the placement of the 20 percent stake.

Tanzanian pension funds own 8.83 percent of TBL, while other shareholders are Unit Trust of Tanzania (4.49 percent), the Tanzanian government (4 percent) and International Finance Corporation (3.81 percent). ($1 = 1590.0000 Tanzanian shillings)

10 Янв. 2012

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