Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Budweiser Falls from the Throne
Coors Light has been catching up with the King of Beers for years, and analysts foresaw its rise to No. 2 last year. In fact, MillerCoors was so sure of its success that early last year Chief Marketing Officer Andy England confidently told distributors that “Budweiser is going down, baby.”
Still, Budweiser has recently benefitted from improving trends, leading some to believe that that it might be able to hold its own against Coors Light at least for awhile. But Beer Marketer’s Insights reports that Bud was still down 4.6 percent in shipments at the end of 2011. Today the publication reported that although that was the brand’s slowest fall in years, it still didn’t keep it safe from Coors Light, which increased 0.8 percent.
In all, Coors Light shipped 18.2 million barrels, while Budweiser ended 2011 with 17.7 million barrels shipped, according to Beer Marketer’s Insights, which has a reputation as the most respected keeper of beer market-share data. (The numbers include Puerto Rico and exports; although even if that data is excluded, Coors Light would beat Bud in the U.S.) A-B’s Bud Light is still the nation’s top-selling beer by a wide margin.
10 Янв. 2012