Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam named among world’s top 25 beer guzzlers
Of the 25 nations listed, consumption rose most significantly in Nigeria, up 17.2 percent, followed by India, of 17 percent, Brazil, 16 percent, and Vietnam, 15 percent.
According to the report, global consumption of beer continues to rise based on demand from emerging markets driving the amount of beer guzzled around the world in 2010 to a new record.
The research estimated last month that 182.69 million kiloliters of beer were consumed in 2010, the most recent year for which it has compiled statistics.
That figure represents an increase of 2.4 percent from the previous year and marked a new record high for the 25th consecutive year. And more beer is expected to be drunk next year.
Kirin said that 182.69 million kiloliters of beer would be sufficient to fill the Tokyo Dome baseball stadium 147 times.
The research indicated that the amount of beer consumed in Europe, North America and Oceania was lower than in the previous year, which it blamed on the downturn following the economic crisis.
That decline was more than offset, however, by increased consumption in Asia, Latin America, Africa and the Middle East.
Of all the regions, Asia remained the biggest beer-consuming continent over the year, accounting for 61.41 million kiloliters of the total, an increase of an impressive 5.3 percent. Asia accounted for 33.6 percent of global consumption and was followed by Europe with 27.7 percent and Latin America with 16.2 percent.
North America was next on the list, accounting for 14.5 percent of the total, followed by Africa, with 6.1 percent. The Middle East accounted for around 1.9 percent of the total.
Broken down by country, China remained the largest individual purchaser of beer for the eighth consecutive year. Chinese put away 44.68 million kiloliters of ale over the year, an increase of 5.9 percent and indicative of the nation's increased wealth and burgeoning middle class.
The United States came in next, with 24.14 million kiloliters, down 1.4 percent. Japan placed seventh on the list with 5.81 million kiloliters, down 2.8 percent on the previous year and a reflection of an aging population and diversifying tastes among consumers, Kirin said.
Japan did take the award for per capita beer consumption in Asia, however, with the average Japanese downing 45.4 liters in 2010. That figure, remarkably, only landed Japan in 38th place in the global per capita rankings
10 Янв. 2012