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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam named among world’s top 25 beer guzzlers

Vietnam was among top 25 beer-consuming nations in the world last year, according to the latest report by the research arm of major Japanese brewer Kirin Holdings Co.

Of the 25 nations listed, consumption rose most significantly in Nigeria, up 17.2 percent, followed by India, of 17 percent, Brazil, 16 percent, and Vietnam, 15 percent.

According to the report, global consumption of beer continues to rise based on demand from emerging markets driving the amount of beer guzzled around the world in 2010 to a new record.

The research estimated last month that 182.69 million kiloliters of beer were consumed in 2010, the most recent year for which it has compiled statistics.

That figure represents an increase of 2.4 percent from the previous year and marked a new record high for the 25th consecutive year. And more beer is expected to be drunk next year.

Kirin said that 182.69 million kiloliters of beer would be sufficient to fill the Tokyo Dome baseball stadium 147 times.

The research indicated that the amount of beer consumed in Europe, North America and Oceania was lower than in the previous year, which it blamed on the downturn following the economic crisis.

That decline was more than offset, however, by increased consumption in Asia, Latin America, Africa and the Middle East.

Of all the regions, Asia remained the biggest beer-consuming continent over the year, accounting for 61.41 million kiloliters of the total, an increase of an impressive 5.3 percent. Asia accounted for 33.6 percent of global consumption and was followed by Europe with 27.7 percent and Latin America with 16.2 percent.

North America was next on the list, accounting for 14.5 percent of the total, followed by Africa, with 6.1 percent. The Middle East accounted for around 1.9 percent of the total.

Broken down by country, China remained the largest individual purchaser of beer for the eighth consecutive year. Chinese put away 44.68 million kiloliters of ale over the year, an increase of 5.9 percent and indicative of the nation's increased wealth and burgeoning middle class.

The United States came in next, with 24.14 million kiloliters, down 1.4 percent. Japan placed seventh on the list with 5.81 million kiloliters, down 2.8 percent on the previous year and a reflection of an aging population and diversifying tastes among consumers, Kirin said.

Japan did take the award for per capita beer consumption in Asia, however, with the average Japanese downing 45.4 liters in 2010. That figure, remarkably, only landed Japan in 38th place in the global per capita rankings

10 Янв. 2012

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