Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
FIFA To 2014 World Cup Host Brazil: Let There Be Beer
As host to the 2014 World Cup, soccer-crazy Brazil is promising to put on a great show. Ticket holders can expect warm weather, a festive atmosphere, incredible soccer and probably a bit of samba to boot. But for now, at least, there’s only thing Brazil can’t guarantee: beer. For health and safety reasons, Brazilian stadiums don’t sell it.
Thanks to FIFA, however, the country may make an exception for the World Cup. The governing body of international soccer has been pressuring Brazilian authorities to draft a bill allowing the sale of alcohol at World Cup matches. The bill is likely to pass Brazil’s lower house, but will still need approval from the country’s Senate.
While FIFA’s pro-beer stance may be appreciated by many soccer fans, it is ruffling feathers among some Brazilian politicians, including the country’s health minister, who insists Rio de Janeiro’s Maraca?a stadium and the other 11 World Cup venues should stay dry.
Even if the bill is eventually approved, however, fans shouldn’t expect a wide variety of beer choices. The options will be restricted to those produced by the official sponsor – Budweiser – which plans to keep things simple. Fans can make it a Bud, or a Bud Lite. At stake, as usual, is money. Anheuser-Busch InBev NV (ABI), the world’s biggest brewer and owner of the Budweiser brand, is one of FIFA’s most important sponsors.
13 Янв. 2012