Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Asahi Holds Onto Lead Over Kirin in Japan
Asahi had a 37.9 percent share of shipments for standard, low-malt and no-malt beer last year, ahead of Kirin’s 36.2 percent, the Tokyo-based brewers said today in separate statements. Industrywide sales dropped 3.7 percent to 442 million cases, the lowest level since records began in 1992.
Kirin’s 2011 share dropped from 36.7 percent in 2010, as Japan’s strongest earthquake on record, ensuing tsunami and nuclear accident disrupted beer production. Sales of its “Ichiban-Shibori” brand fell 2.1 percent last year. Asahi said demand for its “Super Dry” and “Clear Asahi” brands helped the company maintain its market share.
Asahi and Kirin forecast beer demand in their home market will drop by 1 percent to 2 percent this year, while Suntory Holdings Ltd. (SUNTZ) predicts a 3 percent decline as the population ages and shrinks.
Suntory’s share in 2011 was 13.3 percent, the highest on record for the company. Sapporo’s was 11.6 percent.
Asahi rose 0.6 percent to 1,726 yen as of 10:39 a.m. in Tokyo trading. Kirin gained 0.6 percent and Sapporo rose 0.7 percent.
A case of beer in Japan is equivalent to 12.66 liters (3.3 gallons).
17 Янв. 2012