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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Beer shipments fall in 2011 to lowest level since 2003

Beer sales were lackluster in 2011, with the latest estimates showing U.S. shipments at their lowest levels since 2003 as major brewers such as Anheuser-Busch and Heineken USA experienced downturns.

Worldwide, suds shipments were down 2.9 million barrels, or 1.4%, from 2010, according to the latest newsletter from trade publication Beer Marketer's Insights.
Although the plunge in volume wasn't huge, the industry should take it seriously, the publication said.

"Big brewers need to regain drinking occasions taken by spirits over the last decade, especially among Millennials," the group wrote in a recent blog post. "Consumers continue to face [a] plethora of new beverage choices."

Top-ranked Anheuser-Busch InBev — which owns Budweiser, Michelob, Beck's and other brands — saw shipments slip 2.9 million barrels, or 2.9%, to 98.8 million barrels. That's the first time the company, which is attempting to innovate with new brands such as Bud Light Platinum, has shipped less than 100 million barrels in a decade.

MillerCoors saw shipments fall 3% to less than 60 million barrels.

Both companies also lost market share in 2011, with Anheuser-Busch down 0.7 of a percentage point to 47% and MillerCoors down 0.4 of a percentage point to 28.4%.

Heineken USA's shipments declined 3.9% while Diageo/Guinness USA dropped 2.4%.

Some companies, however, were on the upswing. Pabst Brewing Co.'s shipments were up 0.4% in the company's first boost since it purchased Stroh Brewery Co. in 1999.

Small brewer D.G. Yuengling & Son Inc. of Pottsville, Pa., was up 16.9%. Samuel Adams owner Boston Beer Co. scored an 8% increase.

Alcohol sales in bars and restaurants are expected to rise this year, according to research group Technomic Inc. The wine sector is projected to have a 3.5% bump over the year, while beer sales will probably see a 2.2% increase, especially as craft brews become more popular.

17 Янв. 2012

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