Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Beer shipments fall in 2011 to lowest level since 2003
Worldwide, suds shipments were down 2.9 million barrels, or 1.4%, from 2010, according to the latest newsletter from trade publication Beer Marketer's Insights.
Although the plunge in volume wasn't huge, the industry should take it seriously, the publication said.
"Big brewers need to regain drinking occasions taken by spirits over the last decade, especially among Millennials," the group wrote in a recent blog post. "Consumers continue to face [a] plethora of new beverage choices."
Top-ranked Anheuser-Busch InBev — which owns Budweiser, Michelob, Beck's and other brands — saw shipments slip 2.9 million barrels, or 2.9%, to 98.8 million barrels. That's the first time the company, which is attempting to innovate with new brands such as Bud Light Platinum, has shipped less than 100 million barrels in a decade.
MillerCoors saw shipments fall 3% to less than 60 million barrels.
Both companies also lost market share in 2011, with Anheuser-Busch down 0.7 of a percentage point to 47% and MillerCoors down 0.4 of a percentage point to 28.4%.
Heineken USA's shipments declined 3.9% while Diageo/Guinness USA dropped 2.4%.
Some companies, however, were on the upswing. Pabst Brewing Co.'s shipments were up 0.4% in the company's first boost since it purchased Stroh Brewery Co. in 1999.
Small brewer D.G. Yuengling & Son Inc. of Pottsville, Pa., was up 16.9%. Samuel Adams owner Boston Beer Co. scored an 8% increase.
Alcohol sales in bars and restaurants are expected to rise this year, according to research group Technomic Inc. The wine sector is projected to have a 3.5% bump over the year, while beer sales will probably see a 2.2% increase, especially as craft brews become more popular.
17 Янв. 2012