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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Who’s the country’s biggest brewer?

A Pennsylvania company has surpassed Boston Beer to become No. 1, though it still has only 1.2% of the US market.

A new beer maker has surged ahead to become the largest in America -- and it probably isn't the one you think.

Anheuser-Busch, the maker of the No. 1 beer Bud Light? Nope. That's a subsidiary of Anheuser-Busch InBev, which is based in Belgium.

How about MillerCoors, which makes No. 2 beer Coors Light? Nope. MillerCoors is a joint venture of London's SABMiller and Molson Coors, which operates out of Montreal and Denver.

The biggest U.S. brewer is now D.G. Yuengling and Son, based in Pottsville, Pa., the Allentown Morning Call reports. Yuengling saw shipments soar 16.9% last year to 2.5 million barrels. As a result, it barely squeaked into first place, surpassing Sam Adams maker Boston Beer, which rose 8% to 2.4 million barrels.

"It just floors me that so much of our beer industry is owned by foreign concerns," Dick Yuengling, the brewery's fifth-generation owner, told the Morning Call. "We were not in any race to be the largest domestically owned brewer, but it's a tremendous honor for us."

And Yuengling's sales will likely increase for 2012 because it just started selling beer in its 14th state, Ohio, the Morning Call reported.

Yuengling's growth is even more remarkable because the industry has been in a prolonged slide. Total beer shipments fell by 1.4% last year, Advertising Age reported.

The beer industry saw another shakeup last year: Coors Light surpassed Budweiser to become the No. 2 beer. It was the first time in decades that Anheuser-Busch hasn't controlled the top two beers in the country.

The following video has more details about Budweiser's long slide.

17 Янв. 2012

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