Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Who’s the country’s biggest brewer?
A new beer maker has surged ahead to become the largest in America -- and it probably isn't the one you think.
Anheuser-Busch, the maker of the No. 1 beer Bud Light? Nope. That's a subsidiary of Anheuser-Busch InBev, which is based in Belgium.
How about MillerCoors, which makes No. 2 beer Coors Light? Nope. MillerCoors is a joint venture of London's SABMiller and Molson Coors, which operates out of Montreal and Denver.
The biggest U.S. brewer is now D.G. Yuengling and Son, based in Pottsville, Pa., the Allentown Morning Call reports. Yuengling saw shipments soar 16.9% last year to 2.5 million barrels. As a result, it barely squeaked into first place, surpassing Sam Adams maker Boston Beer, which rose 8% to 2.4 million barrels.
"It just floors me that so much of our beer industry is owned by foreign concerns," Dick Yuengling, the brewery's fifth-generation owner, told the Morning Call. "We were not in any race to be the largest domestically owned brewer, but it's a tremendous honor for us."
And Yuengling's sales will likely increase for 2012 because it just started selling beer in its 14th state, Ohio, the Morning Call reported.
Yuengling's growth is even more remarkable because the industry has been in a prolonged slide. Total beer shipments fell by 1.4% last year, Advertising Age reported.
The beer industry saw another shakeup last year: Coors Light surpassed Budweiser to become the No. 2 beer. It was the first time in decades that Anheuser-Busch hasn't controlled the top two beers in the country.
The following video has more details about Budweiser's long slide.
17 Янв. 2012