Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Japanese brewers’ thirst for highly fancied Sabeco
Representatives from the two beer makers last week separately met leaders of Ministry of Industry and Trade (MoIT) to look at investment in their local counterpart.
“Kirin said it wanted to become a strategic partner of Sabeco, while Asahi expressed a desire to become a stakeholder of Sabeco,” said Phan Chi Dung, director of MoIT’s Light Industry Department, who attended the meetings with both brewers.
Sabeco, which is under the MoIT management, is one of the largest beer producers in Vietnam. The firm last week reported total revenue of around $1 billion in 2011, up 13 per cent against 2010.
But Dung said it was too early to say whether Kirin and Asahi would invest in the local Sabeco beer-maker, adding that the potential investors would now have to submit specific investment plans to the MoIT for further discussion.
The moves of both Kirin and Asahi – the two largest brewers in Japan – follow recent announcements of their plans to expand into South East Asia, including Vietnam, by acquiring stakes at existing local breweries. Three years ago, Asahi had plans to acquire a 10 per cent stake in Sabeco, but the deal never came to fruition.
Kirin last year listed Vietnam among the top 25 beer-consuming markets in the world. In 2010, the country was ranked as the 15th biggest beer producing nation in the world, with 15.2 per cent growth against 2009.
The MoIT forecasts demand for beer in Vietnam will rise to 5.8 million kilolitres by 2020 from 2.6 million kilolitres in 2010.
Growing beer consumption in Vietnam has attracted the attention of many foreign brewers. Another Japanese beer maker, Sapporo Holdings, late last year started production of its international strategic Sapporo Premium product at its first factory in southern Long An province.
Yoshiyuki Mochida, president of Sapporo International, said the firm may decide to open a second factory in Hanoi in 2014 as consumption in Vietnam is forecast to overtake that in Japan by 2020 if current trends continue.
Singapore’s Asia-Pacific Breweries Ltd announced in May 2011 that it would increase production capacity at its brewery in Ho Chi Minh City from 2.8 million hectolitres to 4.2 million hectolitres to further strengthen its position and sharpen its competitive edge in Vietnam.
19 Янв. 2012