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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japanese brewers’ thirst for highly fancied Sabeco

Japanese brewers Kirin Holdings and Asahi Group Holdings are licking their lips at the thought of investing in Vietnam’s state-owned brewer Sabeco.

Representatives from the two beer makers last week separately met leaders of Ministry of Industry and Trade (MoIT) to look at investment in their local counterpart.

“Kirin said it wanted to become a strategic partner of Sabeco, while Asahi expressed a desire to become a stakeholder of Sabeco,” said Phan Chi Dung, director of MoIT’s Light Industry Department, who attended the meetings with both brewers.

Sabeco, which is under the MoIT management, is one of the largest beer producers in Vietnam. The firm last week reported total revenue of around $1 billion in 2011, up 13 per cent against 2010.

But Dung said it was too early to say whether Kirin and Asahi would invest in the local Sabeco beer-maker, adding that the potential investors would now have to submit specific investment plans to the MoIT for further discussion.

The moves of both Kirin and Asahi – the two largest brewers in Japan – follow recent announcements of their plans to expand into South East Asia, including Vietnam, by acquiring stakes at existing local breweries. Three years ago, Asahi had plans to acquire a 10 per cent stake in Sabeco, but the deal never came to fruition.

Kirin last year listed Vietnam among the top 25 beer-consuming markets in the world. In 2010, the country was ranked as the 15th biggest beer producing nation in the world, with 15.2 per cent growth against 2009.

The MoIT forecasts demand for beer in Vietnam will rise to 5.8 million kilolitres by 2020 from 2.6 million kilolitres in 2010.

Growing beer consumption in Vietnam has attracted the attention of many foreign brewers. Another Japanese beer maker, Sapporo Holdings, late last year started production of its international strategic Sapporo Premium product at its first factory in southern Long An province.

Yoshiyuki Mochida, president of Sapporo International, said the firm may decide to open a second factory in Hanoi in 2014 as consumption in Vietnam is forecast to overtake that in Japan by 2020 if current trends continue.

Singapore’s Asia-Pacific Breweries Ltd announced in May 2011 that it would increase production capacity at its brewery in Ho Chi Minh City from 2.8 million hectolitres to 4.2 million hectolitres to further strengthen its position and sharpen its competitive edge in Vietnam.

19 Янв. 2012

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