The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
EURO 2012 Fans will drink Carlsberg Non-Alcoholic at the stadiums
Carlsberg Non-Alcoholic production will be based on the classical receipt and high-quality raw materials. That's why it will have rich taste and strong flavour similar to alcoholic beers. Membrane technologies to eliminate carefully alcohol from the fresh beer are applied at the factories of Carlsberg Ukraine for production of non-alcoholic beer. Such technology makes it possible to reserve taste qualities of the alcoholic brand. Beer will be brewed at Carlsberg Ukraine Kyiv brewery of under supervision of specialists from Carlsberg Group Headquarters.
Carlsberg Non-Alcoholic will be sold exclusively at stadiums during the games of EURO 2012. First kegs of 30l of volume will be filled in May of this year. Sales volumes of Carlsberg Non-Alcoholic during EURO Cup are expected at the level of 15 000 dl.
Let us remind that Carlsberg Group as the Official sponsor of UEFA EURO 2012 TM is the sole company authorized to sell beer and kvas at the stadiums during the games. Carlsberg became the official beer of EURO Championships in 1988. EURO 2012 will be 7th tournament which is supported by Carlsberg, and will take place in Poland and Ukraine.
Yaroslav Koval, Vice President on marketing of Carlsberg Ukraine: "We are very happy to launch the productionvof non-alcoholic Carlsberg beer production in Ukraine. According to UEFA Rules, it is prohibited to sell alcoholic drinks at the stadiums during the games. We believe that this initiative is good and also support our believe in responsible drinking culture. That's why we launch production of non-alcoholic brand of Carlsberg beer which is the most popular among the football fans. It is the official beer of UEFA EURO Football Cup since 1988. This will help the fans from the whole world to respect traditions and history watching one of the most challenging sport shows with the cup of their favourite beer in their hands".
26 Янв. 2012