Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
EURO 2012 Fans will drink Carlsberg Non-Alcoholic at the stadiums
Carlsberg Non-Alcoholic production will be based on the classical receipt and high-quality raw materials. That's why it will have rich taste and strong flavour similar to alcoholic beers. Membrane technologies to eliminate carefully alcohol from the fresh beer are applied at the factories of Carlsberg Ukraine for production of non-alcoholic beer. Such technology makes it possible to reserve taste qualities of the alcoholic brand. Beer will be brewed at Carlsberg Ukraine Kyiv brewery of under supervision of specialists from Carlsberg Group Headquarters.
Carlsberg Non-Alcoholic will be sold exclusively at stadiums during the games of EURO 2012. First kegs of 30l of volume will be filled in May of this year. Sales volumes of Carlsberg Non-Alcoholic during EURO Cup are expected at the level of 15 000 dl.
Let us remind that Carlsberg Group as the Official sponsor of UEFA EURO 2012 TM is the sole company authorized to sell beer and kvas at the stadiums during the games. Carlsberg became the official beer of EURO Championships in 1988. EURO 2012 will be 7th tournament which is supported by Carlsberg, and will take place in Poland and Ukraine.
Yaroslav Koval, Vice President on marketing of Carlsberg Ukraine: "We are very happy to launch the productionvof non-alcoholic Carlsberg beer production in Ukraine. According to UEFA Rules, it is prohibited to sell alcoholic drinks at the stadiums during the games. We believe that this initiative is good and also support our believe in responsible drinking culture. That's why we launch production of non-alcoholic brand of Carlsberg beer which is the most popular among the football fans. It is the official beer of UEFA EURO Football Cup since 1988. This will help the fans from the whole world to respect traditions and history watching one of the most challenging sport shows with the cup of their favourite beer in their hands".
26 Янв. 2012