The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Austalia. Supermarket giants tapping into beer market
The retail behemoths have been advised they have the potential to significantly increase sales of private labels despite falling beer consumption.
Liquor industry analysts predict the retailers - believed to reap at least $100 million a year in sales of own-brand beer - can increase their market share from 2.5 to 4 per cent.
Supermarket-owned wine labels now account for almost 20 per cent of wine sales in Australia. The supermarket giants have antagonised food and beverage companies by aggressively rolling out new home-brand labels in recent years.
Woolworths, which last year stated its wish to double private label sales across all products, has clearly been most aggressive in the beer market and this month added a new label, Sail & Anchor, to its range.
The group's liquor buying manager, Steve Donahue, told BusinessDaily Woolworths' beer sales were growing. Market research indicates industry-wide sales fell more than 5 per cent in the year to November.
Woolworths has also moved into the booming cider market using the Sail & Anchor brand.
Citi analysts believe the growth of "big box" liquor stores - Woolworth's Dan Murphy's and BWS and Coles' First Choice - will provide vital shelf space for their lower-price private label beers. They estimate private labels, sold at full price, provide a gross margin of 10-20 per cent compared with less than 5 per cent for mainstream branded beers from Foster's and Lion.
Citi's Craig Woolford said the big retailers would always promote the big brewers' brands while quietly slotting their own labels in for subtle competition.
"Foster's makes very high profit margins so the beer category has been a target for retailers, though building brand equity in beer takes time compared to wine, as consumer repertoire of wine choices is far wider," Mr Woolford said.
The retailers' private labels are divided between so-called "control brands" and their own labels. Control brands, such as the Sol Mexican brand sold in Woolworths outlets, are made by other manufacturers but licensed exclusively to one retailer.
Woolworths has also bought 25 per cent of Perth's Gage Road brewery.
Hammer 'N' Tongs was produced for Coles by Boag's, but that contract was cancelled by the Tasmanian brewer's owner Lion and the beer is now made offshore in Vietnam.
Mr Donahue said: "We won't be spending millions in advertising like the big brands do, and we are growing, but from a small base."
1 Фев. 2012