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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Austalia. Supermarket giants tapping into beer market

COLES and Woolworths are set to prise tens of millions of dollars in revenue from Australia's brewing giants this year as they bolster sales of house-brand beers, industry experts say.
The retail behemoths have been advised they have the potential to significantly increase sales of private labels despite falling beer consumption.

Liquor industry analysts predict the retailers - believed to reap at least $100 million a year in sales of own-brand beer - can increase their market share from 2.5 to 4 per cent.

Supermarket-owned wine labels now account for almost 20 per cent of wine sales in Australia. The supermarket giants have antagonised food and beverage companies by aggressively rolling out new home-brand labels in recent years.

Woolworths, which last year stated its wish to double private label sales across all products, has clearly been most aggressive in the beer market and this month added a new label, Sail & Anchor, to its range.

The group's liquor buying manager, Steve Donahue, told BusinessDaily Woolworths' beer sales were growing. Market research indicates industry-wide sales fell more than 5 per cent in the year to November.

Woolworths has also moved into the booming cider market using the Sail & Anchor brand.

Citi analysts believe the growth of "big box" liquor stores - Woolworth's Dan Murphy's and BWS and Coles' First Choice - will provide vital shelf space for their lower-price private label beers. They estimate private labels, sold at full price, provide a gross margin of 10-20 per cent compared with less than 5 per cent for mainstream branded beers from Foster's and Lion.

Citi's Craig Woolford said the big retailers would always promote the big brewers' brands while quietly slotting their own labels in for subtle competition.

"Foster's makes very high profit margins so the beer category has been a target for retailers, though building brand equity in beer takes time compared to wine, as consumer repertoire of wine choices is far wider," Mr Woolford said.

The retailers' private labels are divided between so-called "control brands" and their own labels. Control brands, such as the Sol Mexican brand sold in Woolworths outlets, are made by other manufacturers but licensed exclusively to one retailer.

Woolworths has also bought 25 per cent of Perth's Gage Road brewery.

Hammer 'N' Tongs was produced for Coles by Boag's, but that contract was cancelled by the Tasmanian brewer's owner Lion and the beer is now made offshore in Vietnam.

Mr Donahue said: "We won't be spending millions in advertising like the big brands do, and we are growing, but from a small base."

1 Фев. 2012



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