Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Plze?sk? Prazdroj records highest export in its history
Despite adverse conditions in various parts of the world, the exports of the Pilsner Urquell brand marked historic record of 685 thousand hl. Export growth was underpinned by good performance in countries with traditionally higher sales such as Slovakia, Canada or Hungary, where the sales volume went up by more than higher single digit percent compared to prior year. Exports to Australia were up by close to 40% on prior year. Also exports to Israel, Vietnam or Korea saw an increase of tens of percent.
"We are happy to see the growing interest in Pilsner Urquell, which only proves that its unique flavor is gaining an increasing number of fans in the world. We are glad that the Pilsner lager is more in demand not only in Europe, but also in the Far East and Australia," said Doug Brodman, CEO of Plze?sk? Prazdroj.
The export of the Pilsner Urquell lager, which is exported to more than 50 countries, is also supported by the growing reputation of the international Pilsner Urquell Master Bartender competition. In six years of its existence, about 16 thousands contestants from 23 countries participated in this competition. Pilsner beer is also successfully promoted by a chain of nine Pilsner Urquell Original Restaurants abroad. You can now find Pilsner beer on tap even in Hanoi, Vietnam, where the first PUOR in Asia was opened in August last year.
Also other brands of Plze?sk? Prazdroj did well abroad in 2011. In South Korea, we saw an increase not only in the sales of Pilsner Urquell, but also Gambrinus. The Gambrinus brand was first introduced to the Azerbaijan market, Velkopopovick? Kozel to Cyprus, and the Master craft beer to Norway, the Ukraine and the neighboring Slovakia.
The growing sales in Asian countries like Vietnam, South Korea or Taiwan are also benefiting number of visitors from those countries in the Pilsner brewery. For several years in a row, tourists from Taiwan have been the third largest nationality that comes to visit the brewery, following the Czechs and Germans. The interest in the brand transcends the Czech borders.
Notes for editors:
With total sales of almost 9.9 million hectolitres in 2010 (including licensed production abroad) and exports to more than 50 countries around the world, Plze?sk? Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
Plze?sk? Prazdroj, a.s. is a member of the SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
SABMiller plc is one of the world's largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, as well as many other successful regional brands.
1 Фев. 2012