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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Tom Verhaegen new general manager Royal Grolsch

Starting April 1st, 2012, Tom Verhaegen will be the new general manager of Royal Grolsch N.V. He succeeds the current general manager, Rob Snel, who has held this position since May of 2008 and will stand down, because he has reached a pensionable age. Tom Verhaegen has extended knowledge in the field of Marketing and Sales and is also extremely familiar with the organisation of SABMiller and the beer market. Because of his enthusiasm and commercial experience, he is the right man to pick up where Rob Snel left off and carry on the successful history of Grolsch.

Tom Verhaegen is 39 years old, was born in Belgium and has over 15 years of commercial work experience. He has been working for SABMiller since 2009, currently in the role of Marketing Director Czech Republic at Plzensky Prazdroj, the brewer of Pilsner Urquell, among others. He started his professional career at British American Tobacco and has fulfilled several commercial positions there. Before he started working at SABMiller, he worked for Interbrew/ InBev for 7 years in the field of Marketing and Sales.

Passion for Grolsch
After almost 28 years in various management positions at Grolsch, Rob Snel will complete his career on June 1st, 2012 and retire. Rob Snel joined Grolsch in October of 1984 as the Head of Social Services. Starting from 1992 he has fulfilled various national and international commercial roles, amongst which that of President Grolsch International. In 2003, he joined the Board of Directors, and in May of 2008 he became the general manager of Royal Grolsch N.V.

Rob Pieterse, Chairman of the Board of Supervisory Directors of Royal Grolsch N.V: "Rob is a Grolsch man in heart and soul. He has an incredible amount of passion and commitment to his work, for the brewery and all its employees, and for the Grolsch beer. As a consequence of this and other factors, he is of great importance to the company and the Grolsch brand. Naturally, we will reflect upon Rob Snel's leaving and Tom Verhaegen's arrival in an appropriate manner."

1 Фев. 2012



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