Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Tom Verhaegen new general manager Royal Grolsch
Tom Verhaegen is 39 years old, was born in Belgium and has over 15 years of commercial work experience. He has been working for SABMiller since 2009, currently in the role of Marketing Director Czech Republic at Plzensky Prazdroj, the brewer of Pilsner Urquell, among others. He started his professional career at British American Tobacco and has fulfilled several commercial positions there. Before he started working at SABMiller, he worked for Interbrew/ InBev for 7 years in the field of Marketing and Sales.
Passion for Grolsch
After almost 28 years in various management positions at Grolsch, Rob Snel will complete his career on June 1st, 2012 and retire. Rob Snel joined Grolsch in October of 1984 as the Head of Social Services. Starting from 1992 he has fulfilled various national and international commercial roles, amongst which that of President Grolsch International. In 2003, he joined the Board of Directors, and in May of 2008 he became the general manager of Royal Grolsch N.V.
Rob Pieterse, Chairman of the Board of Supervisory Directors of Royal Grolsch N.V: "Rob is a Grolsch man in heart and soul. He has an incredible amount of passion and commitment to his work, for the brewery and all its employees, and for the Grolsch beer. As a consequence of this and other factors, he is of great importance to the company and the Grolsch brand. Naturally, we will reflect upon Rob Snel's leaving and Tom Verhaegen's arrival in an appropriate manner."
1 Фев. 2012