Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Anheuser-Busch releases Select 55 in small packages
Brewed at Anheuser-Busch's Los Angeles, St Louis and Williamsburg breweries, Select 55 is a blend of caramel malts and hops. The beer gets its crisp finish and aroma notes from toasted malt and subtle hopping.
Select 55 'Little Lights' include eight ounce, 35-calorie aluminum cans in 12 packs and seven ounce, 32-calorie glass bottles in six packs.
The eight-ounce can has 1.9 grams of carbohydrates, zero grams of fat and less than one gram of protein per serving, whereas seven ounce clear glass bottle has 0.8 grams of carbohydrates and less than one gram of protein per bottle.
The low-calorie beer is also available in 12oz packages in both glass and aluminum cans with 55 calories and 1.9 grams of carbohydrates.
1 Фев. 2012