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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ireland. New study shows 17% decline in alcohol consumption over last decade

A new study has showed a major decline in average Irish alcohol consumption over the last ten years. The study by economist Anthony Foley of Dublin City University Business School on behalf of the Alcohol Beverage Federation of Ireland* shows that average consumption has declined 17% between 2001 and 2011.
The study further shows that the first big decline in average consumption was in 2003 after which it remained consistent until 2007. A further large decline occurred in 2008 and 2009 partly due to the impact of cross border shopping.

While the decline was arrested in 2010 and 2011 as a result of the repatriation of trade previously lost to Northern Ireland, the current figure of 12 litres per adult is significantly below the 14.4 litres per adult peak of 2001 when Irish per adult consumption was the highest among OECD countries.

The report’s author, Anthony Foley, commented, “Average alcohol consumption declined from its peak in 2001 of 14.4 litres per adult to 13.5 litres per adult in 2003. It broadly stayed at this level until 2007 and in 2008 it declined to 12.5 litres per adult. There was a further decline in 2009, followed by an increase in 2010 and no change in 2011.

“The movements in 2009 and 2010 were influenced by the changing level of cross border purchases of alcohol. Part of the recorded decline in 2009 and part of the recorded increase in 2010 are due to this influence.

“In addition, the census of population has been revised upwards for 2011, with further similar revisions due for the years 2007-2011. This will lower the average adult consumption for each of those years, with the revised 2011 figure expected to be 11.8 litres per adult.

“In international terms average consumption increased in several OECD countries but declined in Ireland. In 2001, the Irish consumption level was the highest of the sample of countries in the OECD. In 2005 it was also the highest. However, by 2011 Ireland’s decline combined with increases elsewhere means that we are now approaching the levels of mid-ranked countries.

The Director of the Alcohol Beverage Federation of Ireland, Kathryn D’Arcy, commented, “Contrary to popular opinion average consumption of alcohol in Ireland has declined dramatically in recent years. From a health policy perspective, it is of interest to discover what effect, if any, the decline in average consumption over the past decade has had on the incidence of harmful consumption behaviour and on the consequences of alcohol misuse.

“It is important that policymakers take these findings into account when formulating national alcohol policy, especially in regard to the upcoming National Substance Misuse Strategy Group report.”

Alcohol Beverage Federation of Ireland

7 Фев. 2012

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