Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ireland. New study shows 17% decline in alcohol consumption over last decade
The study further shows that the first big decline in average consumption was in 2003 after which it remained consistent until 2007. A further large decline occurred in 2008 and 2009 partly due to the impact of cross border shopping.
While the decline was arrested in 2010 and 2011 as a result of the repatriation of trade previously lost to Northern Ireland, the current figure of 12 litres per adult is significantly below the 14.4 litres per adult peak of 2001 when Irish per adult consumption was the highest among OECD countries.
The report’s author, Anthony Foley, commented, “Average alcohol consumption declined from its peak in 2001 of 14.4 litres per adult to 13.5 litres per adult in 2003. It broadly stayed at this level until 2007 and in 2008 it declined to 12.5 litres per adult. There was a further decline in 2009, followed by an increase in 2010 and no change in 2011.
“The movements in 2009 and 2010 were influenced by the changing level of cross border purchases of alcohol. Part of the recorded decline in 2009 and part of the recorded increase in 2010 are due to this influence.
“In addition, the census of population has been revised upwards for 2011, with further similar revisions due for the years 2007-2011. This will lower the average adult consumption for each of those years, with the revised 2011 figure expected to be 11.8 litres per adult.
“In international terms average consumption increased in several OECD countries but declined in Ireland. In 2001, the Irish consumption level was the highest of the sample of countries in the OECD. In 2005 it was also the highest. However, by 2011 Ireland’s decline combined with increases elsewhere means that we are now approaching the levels of mid-ranked countries.
The Director of the Alcohol Beverage Federation of Ireland, Kathryn D’Arcy, commented, “Contrary to popular opinion average consumption of alcohol in Ireland has declined dramatically in recent years. From a health policy perspective, it is of interest to discover what effect, if any, the decline in average consumption over the past decade has had on the incidence of harmful consumption behaviour and on the consequences of alcohol misuse.
“It is important that policymakers take these findings into account when formulating national alcohol policy, especially in regard to the upcoming National Substance Misuse Strategy Group report.”
Alcohol Beverage Federation of Ireland
7 Фев. 2012