The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ireland. New study shows 17% decline in alcohol consumption over last decade
The study further shows that the first big decline in average consumption was in 2003 after which it remained consistent until 2007. A further large decline occurred in 2008 and 2009 partly due to the impact of cross border shopping.
While the decline was arrested in 2010 and 2011 as a result of the repatriation of trade previously lost to Northern Ireland, the current figure of 12 litres per adult is significantly below the 14.4 litres per adult peak of 2001 when Irish per adult consumption was the highest among OECD countries.
The report’s author, Anthony Foley, commented, “Average alcohol consumption declined from its peak in 2001 of 14.4 litres per adult to 13.5 litres per adult in 2003. It broadly stayed at this level until 2007 and in 2008 it declined to 12.5 litres per adult. There was a further decline in 2009, followed by an increase in 2010 and no change in 2011.
“The movements in 2009 and 2010 were influenced by the changing level of cross border purchases of alcohol. Part of the recorded decline in 2009 and part of the recorded increase in 2010 are due to this influence.
“In addition, the census of population has been revised upwards for 2011, with further similar revisions due for the years 2007-2011. This will lower the average adult consumption for each of those years, with the revised 2011 figure expected to be 11.8 litres per adult.
“In international terms average consumption increased in several OECD countries but declined in Ireland. In 2001, the Irish consumption level was the highest of the sample of countries in the OECD. In 2005 it was also the highest. However, by 2011 Ireland’s decline combined with increases elsewhere means that we are now approaching the levels of mid-ranked countries.
The Director of the Alcohol Beverage Federation of Ireland, Kathryn D’Arcy, commented, “Contrary to popular opinion average consumption of alcohol in Ireland has declined dramatically in recent years. From a health policy perspective, it is of interest to discover what effect, if any, the decline in average consumption over the past decade has had on the incidence of harmful consumption behaviour and on the consequences of alcohol misuse.
“It is important that policymakers take these findings into account when formulating national alcohol policy, especially in regard to the upcoming National Substance Misuse Strategy Group report.”
Alcohol Beverage Federation of Ireland
7 Фев. 2012