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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ireland. Drinks Industry says National Alcohol Report is a missed opportunity to address misuse

· Average drinker faces further levies and taxes, despite declining alcohol consumption
· Lack of evidence to support key recommendations in the report
· Sponsorship ban will present major challenge for sporting and cultural organisations

The Alcohol Beverage Federation of Ireland (ABFI)* has said that, while agreeing with and welcoming the majority of the recommendations contained in today’s National Substance Misuse Strategy Group publication, the report as a whole is a missed opportunity to address the very serious issue of alcohol misuse.

ABFI said that given that alcohol consumption has fallen 17% in the last decade and that this downward trend is likely to continue, an opportunity existed to introduce targeted measures aimed at those who misuse alcohol products as well as addressing binge and underage drinking.

Instead, however, today’s report includes a number of unnecessary and unworkable proposals that if implemented will hit the average consumer who enjoys alcohol responsibly, will impact on the 62,000 jobs and €2 billion in tax revenue that the drinks industry supports across the economy, and will do little or nothing to address alcohol misuse.

Key recommendations such as a ban on drinks industry sponsorship of sporting and cultural events would be extremely challenging for national and local sporting organisations. It will leave them starved of revenue for both major international fixtures and for grassroots teams and clubs, while there would also be a serious decline in major cultural events, festivals, and concerts. The reality is that there are already strict co-regulatory codes applying to how alcohol brands can market, promote and support these events.

ABFI added that the report was legally misguided in its pursuit of minimum pricing, and that the re-introduction of the ban on below cost selling would be a far more effective means of addressing the sale of cheap alcohol. ABFI also said the view of the industry had been effectively supressed by not including a minority report submitted by the Federation, alongside today’s final report.

The Director of ABFI, Kathryn D’Arcy, commented, “Ireland already has one of the highest alcohol excise and taxation regimes in Europe and our industry operates within the most regulated environment for alcohol marketing anywhere in the world. Given that we are drinking far less than we did 10 years ago we do not need further restrictions, bans and legislation in order to address misuse.

“It is the culture of binge and underage drinking that needs to be addressed, not the entirely legitimate activities of a major industry, whose products are among Ireland’s leading brands and which supports jobs, businesses and livelihoods the length and breadth of the country.

“ABFI played a full role in the National Substance Misuse Steering Group and continually called for evidence based measures to support the Group’s recommendations. While there is much to be welcomed in the report, regrettably in some key areas the failure to provide all available evidence to support the calls for restrictions, levies and bans means that we oppose a number of key recommendations.

“The fact that a decision was taken to disregard our objections as expressed in our minority report by not including it in today’s publication undermines the final report as a true reflection of what was expressed at the Group.

“Many of the key measures in this report, if taken on board, will simply penalise the average consumer who enjoys alcohol sensibly and responsibly. We will continue to bring this view to Government to ensure they take this on board when forming national alcohol policy.”

14 Фев. 2012

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