Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SAB names new chief brewer
Spokesman Tony van Kralingen said in a statement the company was fortunate to have Prof Katherine Smart as group chief brewer and praised her "outstanding talent".
"She has a wealth of experience and shares our passion for operational excellence and brewing beers of exceptional quality," he said.
Smart works for SABMiller as professor of brewing science. She has experience as head of bio-sciences at the University of Nottingham and has acted as a scientific adviser to several international companies.
Her accolades include the Institute of Brewing and Distilling Cambridge Prize.
Smart would take up her new role from June 1, when her predecessor Barry Axcell retires.
"I would like to use this opportunity to express my personal appreciation to Barry Axcell who retires after almost 35 years of distinguished and exceptional service," Van Kralingen said.
14 Фев. 2012