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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

World beer market 2011 growth picks up to 2.7 percent: report

Growth in the world beer market picked up to reach 2.7 percent in 2011 as growth continued to strengthen driven by emerging markets, and is predicted to grow at 2.5 percent this year, industry research group Plato Logic said on Wednesday.

The researcher upgraded its 2011 figure from its 2.5 percent volume growth estimate made back in September 2011 as the recovery in the global beer market gathered pace.

"Overall, the top-line figure for 2011 (provisional) indicates further steady recovery, and represents an improvement on the 1.6 percent growth recorded in 2010 and 0.4 percent recorded in 2009," said Plato director Ian Pressnell in a statement.

For 2011, there was no change in the ranking of the world's four biggest brewers with Anheuser-Busch InBev (ABI.BR) retaining top spot followed by SABMiller (SAB.L), Heineken (HEIN.AS) and then Carlsberg (CARLb.CO), with these big four holding a combined global market share of around 50 percent.

The rest of the top ten brewers in order includes Tsingtao (600600.SS), Beijing Yanjing, Mexico's Modelo (GMODELOC.MX), Molson Coors (TAP.N), Japan's Kirin (2503.T) and Turkish Anadolu Efes (AEFES.IS).

14 Фев. 2012

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