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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg To Boost Russian Operations As Profit Surges

Brewer Carlsberg A/S said Monday, as it reported a sharp rise in fourth-quarter net profit, that it will spend a up to DKK6.5 billion ($1.16 billion) to gain full control of brewer Baltika Brewery in a bid to swing its ailing Russian business back to growth.

Carlsberg, the world's fourth-largest brewery group, gave a cautious guidance for the current year, even as it said net profit rose strongly, helped by a temporary stocking effect in Russia as well as by cost cuts, a better price mix and solid growth in its Asian markets.

For 2012, Carlsberg expects a slightly-growing adjusted net profit, while earnings before interest and tax are seen at the same level as in 2011: A single-digit beer volume decline in Northern and Western Europe is seen balanced out by continued cost cuts, growth in Asia and a reversion to modest growth in Russia, helped by the full acquisition of Baltika and the replacement of its chief executive and several senior managers.

Carlsberg, which holds a majority of about 85% in Baltika, intends to buy the rest of the shares at a net cost of a maximum of DKK4.4 billion, and then delist the company.

"Full ownership of Baltika will give the Carlsberg Group greater operational flexibility," it said, adding that the transaction--expected to complete in May--will be immediately earnings-enhancing.

St Petersburg-based Baltika is the largest brewery in Eastern Europe, and its Baltika-branded beer the most widely sold in the vast Russian market.

Carlsberg Chief Executive Joergen Buhl Rasmussen said the company's performance in Russia was "unsatisfactory" and it would aim to recover market share lost to its peers in the past year, as it abstained from taking part in a large-scale promotions to protect its margin. But he added that, if market dynamics don't change as predicted during 2012, the brewer may step up promotions to match peers.

The Russian beer market was challenging in 2011, as steep inflation, high input prices and the introduction in 2010 of a hefty new levy on alcohol sales forced brewers to hike sales prices by as much as 30%, causing the market to contract as consumers turned to other drinks or scaled down their intake.

But stocking up in Russia ahead of the implementation on Jan 1, 2012, of a new tax, boosted Carlsberg's sold beer volumes in the country by 14%, helping the quarterly earnings surge.

Fourth-quarter net profit rose sharply to DKK912 million from DKK316 million, comfortably beating the DKK827.7 million analysts expected. Group sales rose 11% to DKK14.85 billion from DKK13.40 billion, slightly above expectations.

Sales growth was also driven by continued strong growth in Carlsberg's Asian markets and higher prices as Carlsberg pushed ahead with its gradual shift towards higher-premium beers. In the full year, the product mix improved 5%, it said, helped partly by 7% growth within the premium segment of its flagship Carlsberg brand.

At 1031 GMT, Carlsberg's shares were up 1.8% at DKK436.7, in an overall Copenhagen OMX C20 index, which traded up 1.3%.

23 Фев. 2012

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