The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Carlsberg To Boost Russian Operations As Profit Surges
Carlsberg, the world's fourth-largest brewery group, gave a cautious guidance for the current year, even as it said net profit rose strongly, helped by a temporary stocking effect in Russia as well as by cost cuts, a better price mix and solid growth in its Asian markets.
For 2012, Carlsberg expects a slightly-growing adjusted net profit, while earnings before interest and tax are seen at the same level as in 2011: A single-digit beer volume decline in Northern and Western Europe is seen balanced out by continued cost cuts, growth in Asia and a reversion to modest growth in Russia, helped by the full acquisition of Baltika and the replacement of its chief executive and several senior managers.
Carlsberg, which holds a majority of about 85% in Baltika, intends to buy the rest of the shares at a net cost of a maximum of DKK4.4 billion, and then delist the company.
"Full ownership of Baltika will give the Carlsberg Group greater operational flexibility," it said, adding that the transaction--expected to complete in May--will be immediately earnings-enhancing.
St Petersburg-based Baltika is the largest brewery in Eastern Europe, and its Baltika-branded beer the most widely sold in the vast Russian market.
Carlsberg Chief Executive Joergen Buhl Rasmussen said the company's performance in Russia was "unsatisfactory" and it would aim to recover market share lost to its peers in the past year, as it abstained from taking part in a large-scale promotions to protect its margin. But he added that, if market dynamics don't change as predicted during 2012, the brewer may step up promotions to match peers.
The Russian beer market was challenging in 2011, as steep inflation, high input prices and the introduction in 2010 of a hefty new levy on alcohol sales forced brewers to hike sales prices by as much as 30%, causing the market to contract as consumers turned to other drinks or scaled down their intake.
But stocking up in Russia ahead of the implementation on Jan 1, 2012, of a new tax, boosted Carlsberg's sold beer volumes in the country by 14%, helping the quarterly earnings surge.
Fourth-quarter net profit rose sharply to DKK912 million from DKK316 million, comfortably beating the DKK827.7 million analysts expected. Group sales rose 11% to DKK14.85 billion from DKK13.40 billion, slightly above expectations.
Sales growth was also driven by continued strong growth in Carlsberg's Asian markets and higher prices as Carlsberg pushed ahead with its gradual shift towards higher-premium beers. In the full year, the product mix improved 5%, it said, helped partly by 7% growth within the premium segment of its flagship Carlsberg brand.
At 1031 GMT, Carlsberg's shares were up 1.8% at DKK436.7, in an overall Copenhagen OMX C20 index, which traded up 1.3%.
23 Фев. 2012