Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg To Boost Russian Operations As Profit Surges
Carlsberg, the world's fourth-largest brewery group, gave a cautious guidance for the current year, even as it said net profit rose strongly, helped by a temporary stocking effect in Russia as well as by cost cuts, a better price mix and solid growth in its Asian markets.
For 2012, Carlsberg expects a slightly-growing adjusted net profit, while earnings before interest and tax are seen at the same level as in 2011: A single-digit beer volume decline in Northern and Western Europe is seen balanced out by continued cost cuts, growth in Asia and a reversion to modest growth in Russia, helped by the full acquisition of Baltika and the replacement of its chief executive and several senior managers.
Carlsberg, which holds a majority of about 85% in Baltika, intends to buy the rest of the shares at a net cost of a maximum of DKK4.4 billion, and then delist the company.
"Full ownership of Baltika will give the Carlsberg Group greater operational flexibility," it said, adding that the transaction--expected to complete in May--will be immediately earnings-enhancing.
St Petersburg-based Baltika is the largest brewery in Eastern Europe, and its Baltika-branded beer the most widely sold in the vast Russian market.
Carlsberg Chief Executive Joergen Buhl Rasmussen said the company's performance in Russia was "unsatisfactory" and it would aim to recover market share lost to its peers in the past year, as it abstained from taking part in a large-scale promotions to protect its margin. But he added that, if market dynamics don't change as predicted during 2012, the brewer may step up promotions to match peers.
The Russian beer market was challenging in 2011, as steep inflation, high input prices and the introduction in 2010 of a hefty new levy on alcohol sales forced brewers to hike sales prices by as much as 30%, causing the market to contract as consumers turned to other drinks or scaled down their intake.
But stocking up in Russia ahead of the implementation on Jan 1, 2012, of a new tax, boosted Carlsberg's sold beer volumes in the country by 14%, helping the quarterly earnings surge.
Fourth-quarter net profit rose sharply to DKK912 million from DKK316 million, comfortably beating the DKK827.7 million analysts expected. Group sales rose 11% to DKK14.85 billion from DKK13.40 billion, slightly above expectations.
Sales growth was also driven by continued strong growth in Carlsberg's Asian markets and higher prices as Carlsberg pushed ahead with its gradual shift towards higher-premium beers. In the full year, the product mix improved 5%, it said, helped partly by 7% growth within the premium segment of its flagship Carlsberg brand.
At 1031 GMT, Carlsberg's shares were up 1.8% at DKK436.7, in an overall Copenhagen OMX C20 index, which traded up 1.3%.
23 Фев. 2012