The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Asahi seen as frontrunner to buy StarBev -sources
* Sale of CVC's StarBev could come within two weeks
* StarBev sale could raise about $3 bln for CVC Capital
By Victoria Howley and David Jones
LONDON, March 1 (Reuters) - Japanese brewer Asahi is emerging as a frontrunner to buy eastern European brewer StarBev in a deal expected to fetch up to $3 billion for private equity owner CVC Capital Partners, people familiar with the matter said on Thursday.
The private equity group, which bought StarBev in December 2009, is gearing up to sell the business in around two weeks after receiving approaches from a number of global brewing groups, the people said.
"Asahi have put a big price on the table, and we would expect a resolution in around two weeks time," said one person involved in the sale process.
All parties either declined to comment or could not immediately be reached for comment.
CVC bought the business from the world's biggest brewer Anheuser-Busch InBev, calling it StarBev after its Czech beer Staropramen, and although AB-InBev has the "right of first offer," bankers and analysts believe it will not be tempted as it has its eyes on bigger beer markets.
The most interest in StarBev so far has come from Asahi, Carlsberg, SABMiller and AB-InBev, while other brewers such as Heineken and Molson Coors were less enthusiastic, the people said.
"We would expect a result for someone in the next two weeks, and all the talk is of Asahi," one of the people said.
Although the business is in countries like the Czech Republic, Romania, Bulgaria and Hungary and has been hit by recent weakness in eastern European economies, it is still seen as a long-term growth story in a rapidly consolidating global brewing world.
Other Japanese drinks groups Kirin and privately owned Suntory have shown less interest. Kirin bought Brazil's second biggest brewer Schincariol for nearly $4 billion last year, while Suntory is not keen on buying into European beer, the people added.
Asahi, the brewer of Japan's top-selling beer "Super Dry" has been on the acquisition trail buying up New Zealand ready-to-drink cocktail maker Independent Liquor last summer for $1.3 billion in its biggest ever deal, and in recent years has bought a stake in China's Tsingtao and the Australian business of Schweppes.
Last year, Asahi president Naoki Izumiya signalled more overseas deals were likely and, after looking in China, Asia and Oceania, it would search outside those areas as it aims for over 20 percent of its sales from foreign markets by 2015.
AB-InBev sold the business to cut its debts after buying U.S. brewer Anheuser-Busch in 2008 for $52 billion, and analysts said it would be reluctant to buy it back as it does not have leading positions in the big eastern European beer markets of Romania and the Czech Republic.
The Belgium-based group makes around 80 percent of its profits from North and South America, controlling half the United States beer market and two-thirds of the Brazilian one, and these two areas with China and Russia are its key focus.
"We would be stunned if ABI were to buy back assets it sold to a private equity firm less than three years ago ... ABI has said its focus is on the U.S., Brazil and China, and we would not expect them to expand at this stage in central Europe," said Liberum Capital analyst Pablo Zuanic
Other European brewers like SABMiller, Heineken and Carlsberg would face anti-trust problems as all are major players in the region, with a SABMiller-StarBev combination potentially having a 63 percent market share of the Czech Republic beer market, 49 percent in Hungary and 39 percent in Romania.
SABMiller had considered linking up with its new Turkish ally Anadulo Efes to try and overcome anti-trust concerns but progress has been difficult. The London-based brewer swapped its Russian and Ukrainian operations for a 24 percent stake in Turkey's top brewer last year.
Amsterdam-based Heineken would have market shares of 44 percent in Romania, 46 percent in Hungary and 51 percent in Bulgaria in a StarBev linkup, while Denmark's Carlsberg would have 46 percent in Bulgaria, 76 percent in Serbia and 47 percent in Croatia, analysts have calculated.
The level of interest from trade buyers, means little scope for private equity to compete as they lack the level of potential costs savings a big brewer can achieve, analysts said.
CVC bought the business for around $2.2 billion with potential future payment of as much as $800 million based on CVC's return on its investment.
In Europe, the four brewing stocks closed higher, AB-InBev gained 1.6 percent to 51.21 euros, SABMiller was up 1.5 percent at 2,586 pence, Heineken edged forward 0.6 percent to 39.86 euros and Carlsberg advanced 0.7 percent to 442.30 crowns.
7 Мар. 2012