The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Molson Coors unveils iced-tea-flavored Coors Light
Molson Coors Brewing Company (TAP) unveiled a new, iced-tea-flavored version of Coors Light on Tuesday in a presentation to analysts.
"This beer is a twist on refreshment, the organizing idea that is at the heart of Coors Light," Molson Coors CEO Peter Swinburn said.
"Coors Light is the world's most refreshing beer," he said. "Iced tea is the world's most refreshing non-alcoholic drink."
The product will launch in Canada in April, where the company plans on putting "significant investment" behind it. Molson Coors spokesman Colin Wheeler said the company will evaluate how the beverage performs in Canada before deciding whether to bring it to the U.S.
Swinburn told analysts that the company also hoped to expand the reach of its niche beer brands, including Batch 19 and Blue Moon, and make further inroads into emerging markets like China and India.
Molson Coors shares slipped 3% Tuesday to close at $42.04
7 Мар. 2012